How to Educate Clients Instead of Convincing Them

This episode features a clip from our Premium Ghostwriting Academy Hot Seat live session, where we break down why educating potential clients is more effective than trying to convince them. People don’t always see the value of good writing right away, and pushing too hard can backfire. Instead, the key is to ask thoughtful questions, highlight gaps they might not notice, and help them recognize why they need your help. We’ll talk about how to guide these conversations so they lead to better client relationships and more business.

(0:00 - 1:38) – Introduction and the challenge of convincing clients who think their content is good enough

(1:39 - 4:05) – Why educating clients works better than trying to convince them

(4:06 - 7:46) – How asking the right questions helps clients see gaps in their strategy

(7:47 - 12:00) – Why strong writing alone isn’t enough—other skills that make writers more valuable

(12:01 - 17:02) – How focusing on one problem builds trust and leads to more opportunities

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