In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease!

Topics we cover:

• What is the process of creating a video using Airpost?
• What makes a good video?
• How does AI help?
• What are the best platforms to publish video ads?
• Who do video ads work best for?
• What are your video creation best practice tips?
• What kind of performance are you seeing from the videos?
• What is the future of video ads?
• What has inspired you recently?

How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

In this episode of the How to Grow Your eCommerce Business Podcast, we explore opportunities on platforms like Walmart, Bol.com, and Allegro, sharing expert insights and strategies to scale your online business successfully.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab ⁠(www.vendlab.com⁠)

Marketplaces we cover:

• Fruugo
• Walmart
• Cdiscount
• Allegro
• OnBuy
• Bol.com
• Tmall
• Lazada
• TradeMe
• Mirakl marketplaces
• Mercado Libre

In this episode of How to Grow Your eCommerce Business features Trevor interviews Rep Ai (www.hellorep.ai). The Rep AI chatbot guides and supports shoppers at the right moment—boosting sales, resolving inquiries, and delivering data-driven insights for an optimized shopping experience.

Use this exclusive code to get a 25% discount in addition to the 30-day free trial: HOWTOGROW25

Topics we cover: How did you get the idea for the Hello Rep? What kind of training does it require? How do you get the most out of the product? How do you have you avoided AI hallucinations? What kind of performance are you seeing? Are there any positive externalities e.g. support tickets, fewer returns? Does it pass the Turing test? Do you think that search and chat are combining? What is the future of eCommerce customer interface? Where can people find you online?

This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)

Topics covered:

Advantages of international trade

Grow sales by up to 50%

- Reach new audience

- Grow sales

- Less price competitive

Disadvantages

- Customer service issues

- Shipping times

- Currency conversion

- Compliance

- VAT registrations

- Duty

- Fragile items

Types of international trade

- Simple

- Advanced

Shipping options

- Ship from domestic location

- Local fulfilment

- Special mention: FBA and Pan-EU FBA

What the major international sales channels

- Amazon

- eBay

- Google Shopping

- Local sites - Cdiscount, Bol.com

Google Shopping

- Can do this all from the same Merchant centre/Google Ads

- Multi-language feed

- Localisation of website

- Accept multiple currencies

Amazon

- Works same in every country

- Automatic translation

- Combined EU and NA accounts

- Remote FBA

- Pan-EU FBA

In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.

The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)

Topics we cover:

Why is email marketing still important in the age of social

media

• Email is still hugely popular
• Encourage returning customers
• High ROI

Types of email

• Transactional
• Flows
• Email campaigns

Best way to send emails

• Shopify - cheap
• Mailchimp etc - more expensive

Collecting emails

• GDPR considerations
• Pop-ups
• Incentives to sign up
• Checkout sign-up
• SMS - better conversion rates

Maximising deliverability

• Double opt-in
• Email authentication
• Keep your list up to date

Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action

What you should do today if you don't do anything else:

• Start collecting emails
• Abandoned cart emails
• Winback flow

In this episode of How to Grow Your eCommerce Business, we dive into the key strategies every seller needs to protect their account and navigate Amazon's complex policies. From proactive compliance tips to recovery steps after a suspension, we’re here to help you stay ahead of the curve and keep your business on track.

How to Grow Your eCommerce Business is sponsored by the D2C eCommerce agency VendLab (⁠⁠www.vendlab.com⁠⁠).

Topics we cover:

• Type of Amazon issues
• Buy box suspension
• Amazon Policy violations and suspensions
• How to avoid Amazon suspensions
• Deactivations

In this episode we discuss how eBay helps businesses to grow and thrive in the global marketplace. From reaching millions of customers worldwide to leveraging powerful selling tools, we’ll explore how eBay can be a successful channel for our business.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (⁠www.vendlab.com⁠).

Things we discuss:

• Is eBay still a good place to sell?
• What sells well on eBay
• What does it cost?
• How to optimise ebay listings:
• How to succeed on eBay
• What are the international opportunities on eBay ?
• What is the future for eBay?

In this episode of the How to Grow your eCommerce Business Podcast, we explore the art and science of turning website visitors into loyal customers. From actionable strategies to expert insights, we’re here to help you optimize your digital presence and boost your bottom line.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (www.vendlab.com).

Topics we discuss:

• What is conversion rate, and why is it important
• Benchmarks

• Measuring conversion rate
• User experience
• Quality product info
• Payment options
• Shipping options
• Improving conversion rate