Do you ever feel like your marketing isn’t connecting with your audience? In this episode of The Business of Thinking Big, I share the strategies and mindset shifts that helped me transform my messaging from cringeworthy to clear, authentic, and effective.
Messaging isn’t about being clever or trying to reach everyone—it’s about knowing your ideal client, speaking to their needs, and showing them why you’re the perfect person to help. I’ll walk you through a simple yet powerful strategy to clarify your messaging, create meaningful connections, and ultimately drive more sales.
Whether you’re just starting out or looking to refine your approach, this episode will help you master the art of communication so you can grow your business with confidence.
In this episode, you’ll discover:
- Why messaging is the most important skill to master as an entrepreneur
- The biggest mistakes most people make when it comes to marketing
- How to create content that speaks directly to your ideal client
- The power of conversations in uncovering your client’s pain points and goals
- A step-by-step strategy to improve your messaging and build trust with your audience
Timestamps:
00:00 My early struggles with messaging
02:30 Why clear messaging is key to driving sales
05:00 How to cut through the noise and connect with your ideal client
08:00 The importance of having real conversations with your audience
11:00 Unpacking the “problem gap” and how to address it in your content
16:00 How to use insights from client conversations to create authentic marketing
19:00 The life-changing impact of mastering messaging
Links mentioned:
A-Players: https://www.mamasandco.com/coaching
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
—
Learn with me: Mamapreneur Success Path - Free Audio Training
Connect with me:
Facebook: https://www.facebook.com/liannekimcoach
Instagram: @liannekimcoach
Join the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com
Instagram: @mamasandco
Podcasting support:
https://theultimatecreative.com
