Money is always circulating. So where is it circulating? How can you access it and make your business more profitable?

In this podcast, we talk about how and where to carefully and wisely invest your money so you give yourself the best chance of return.

Books to refer to:

1. "Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine" by Mike Michalowicz - This book introduces a unique accounting methodology that encourages businesses to prioritize profit, fundamentally altering the way small business owners manage their finances.
2. "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries - Focused on the lean startup methodology, this book offers strategies for businesses to be more agile, adapt quickly to changes, and optimize their products to meet customer demands effectively.
3. "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber - Gerber dispels common myths about starting a business and shows how commonplace assumptions can get in the way of running a business successfully.
4. "The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future" by Chris Guillebeau - This book is a guide for those looking to turn their passions into income, featuring insights from hundreds of successful entrepreneurs who have started small businesses with modest investments.
5. "Duct Tape Marketing Revised and Updated: The World’s Most Practical Small Business Marketing Guide" by John Jantsch - It offers practical, actionable marketing strategies for small business owners, focusing on low-cost marketing tactics that can be highly effective.
6. "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller - Miller presents a framework for communicating your brand's message clearly and effectively, ensuring that customers understand and are drawn to your business.
7. "Scaling Up: How a Few Companies Make It...and Why the Rest Don't" by Verne Harnish - This book focuses on the tactics for growing your business successfully, covering strategy, execution, people, and cash management.
8. "Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business" by Jay Conrad Levinson - This classic marketing book introduces innovative, cost-effective marketing tactics that small business owners can implement to improve their visibility and profitability.
9. "Traction: How Any Startup Can Achieve Explosive Customer Growth" by Gabriel Weinberg and Justin Mares - The authors provide insights on how startups can gain traction through various channels and strategies to rapidly acquire customers.
10. "Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel with Blake Masters - Thiel takes an unconventional approach to startup innovation, encouraging businesses to create new products that leapfrog existing technologies.