Is your podcast about a controversial topic?

How do you create a podcast that builds bridges on a complex topic versus tearing it down in a world that wants to cancel everything?

A bridge is an integral part of any two sides understanding each other, and podcasting has always been a good bridge for conversations we need to be having. But getting started and navigating the landscape isn’t always easy, and even for the best podcasters in this space, it’s a skill practiced repeatedly.

Listen today on how to get started, what to know, and how to be the change you want to see in the world through podcasting.

· U.S. Podcast Advertising Revenue Hits $1.4 Billion in 2021 (2:48)

· Underestimating the value of your podcast (5:00)

· Finding what is the cost per lead for an advertiser (9:49)

· Why a Podcast audit can help find advertisers (13:38)

· How to avoid the foot in your mouth moments (17:09)

· Being the model for what civil conversations can look like (27:47)

· Preparing for hard conversations as the interviewer (34:43)

· When does it make sense to swear on the podcast (44:56)

Thanks for Listening!

Be sure to subscribe on Apple, Google, Spotify, or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com.

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