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Last year, I had the pleasure of once again attending VRMA, the world's largest STR conference. This event is attended by hundreds of people, from tech vendors to property managers, to homeowners and everything in between. This is a place where you get inspired about your own business, where you learn from the best, but most importantly you get to meet the people behind the companies.

At this year's VRMA I had the pleasure of being introduced to Bart-Jan Leyts and boy was it worth it. Oh, and this is the first time I have ever interviewed someone with the same name as me 🤭

Today I get to share with you tips on how to get your business to rank number 1 on an OTA.

Be it booking.com, Airbnb, Expedia or any of the others, Bart shares his insights, which you will love.

Things have changed over the last 12-24 months. If you watched last week's episode where I talk about trends, you will know that the competitors have stepped up the game and being listed on an OTA isn’t enough, you need to be listed at the top. Ranking number one on an OTA can dramatically impact your bookings, revenue, and guest reach. With ever-increasing competition, getting your strategy right is essential.

What you will learn from this episode:

How OTA ranking algorithms work and why they matter 🔍

The top five factors that influence your listing's visibility 💡

Why updating your listings regularly drives momentum 📚

The impact of photos and descriptions on guest engagement 📷

How to balance your distribution strategy across multiple OTAs 🌎

SHOW LINKS

Otamiser: https://www.otamiser.com

Hashtags

#HospitalityTips #BoostBookings #OTAOptimisation #IncreaseRevenue

📋 In this episode, we discuss:

00:00 Introduction to Bart Jan Leit and Otamiser

05:46 Why Guest Experience Affects OTA Rankings

12:07 Availability and Pricing: Key Factors for Visibility

18:07 How to Use Keywords and Tags Effectively

24:01 Mastering Dynamic Pricing and Seasonal Adjustments

29:55 Final Thoughts and Key Takeaways