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How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

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À propos de cet audio

Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!

Outline of This Episode
  • [1:11] Camela’s 3 rapid-fire tips for listeners 
  • [1:43] Using data to improve content strategy
  • [5:08] Forget “features”—get to the pain point
  • [8:30] How to use psychology to improve content quality 
  • [11:15] The idea of nonviolent communication
  • [13:13] Learn about Camela’s Revenue Marketing Report Podcast
  • [14:06] The importance of a social presence online 
Resources & People Mentioned
  • Nonviolent Communication by Marshall Rosenberg, PhD
  • Clearbit (A data activation platform)
  • BigQuery
  • Corporate Bro's Website and Instagram 
Connect with Camela Thompson
  • The Revenue Marketing Report Podcast
  • Connect on LinkedIn
  • Hello@CaliberMind.com
Connect with The Content Callout
  • https://www.contentcallout.com/

Subscribe to The Content Callout on

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