• How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

  • Jul 26 2022
  • Durée: 16 min
  • Podcast

How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

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  • Résumé

  • Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!

    Outline of This Episode
    • [1:11] Camela’s 3 rapid-fire tips for listeners 
    • [1:43] Using data to improve content strategy
    • [5:08] Forget “features”—get to the pain point
    • [8:30] How to use psychology to improve content quality 
    • [11:15] The idea of nonviolent communication
    • [13:13] Learn about Camela’s Revenue Marketing Report Podcast
    • [14:06] The importance of a social presence online 
    Resources & People Mentioned
    • Nonviolent Communication by Marshall Rosenberg, PhD
    • Clearbit (A data activation platform)
    • BigQuery
    • Corporate Bro's Website and Instagram 
    Connect with Camela Thompson
    • The Revenue Marketing Report Podcast
    • Connect on LinkedIn
    • Hello@CaliberMind.com
    Connect with The Content Callout
    • https://www.contentcallout.com/

    Subscribe to The Content Callout on

    Apple Podcasts, Spotify, Google Podcasts
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