Hey everyone, welcome back to my latest episode!

I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month.

Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand.

We discussed why making decisions based on data and closely monitoring customer acquisition costs is important for success, and why creativity isn’t only for designers.

He emphasized that taking responsibility for your ad budget is essential, and that notable improvements occur when performance marketers work together with creative professionals.

If you’re just starting out or preparing for your seed round, this episode offers practical insights that can help you make your ad campaigns more effective.

So, grab your coffee and consider a fresh approach to your advertising strategy!

📌 TIMESTAMPS

00:00 - 01:06: Introduction
01:06 - 06:20: From content writing to multi-million ad budgets
06:20 - 10:20: Small budgets builds a customer journey
10:20 - 15:32: Customer journey and results
15:32 - 18:33: Facebook ads and creative tests
18:33 - 20:40: Don't duplicate ads
20:40 - 24:16: How ad costs are rising
24:16 - 29:30: Creative teamwork in performance marketing
29:30 - 32:10: New brands: When and how to advertise
32:10 - 34:36: Final thoughts

🔗 CONNECT WITH RAJ VASANI:

👥 LinkedIn: https://www.linkedin.com/in/rajvasani0/
💻 Website: https://rajvasani.com/

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