Eshita Kabra-Davies felt guilty on her Indian honeymoon. She wanted to show her husband her culture and where she came from. But she’d noticed the textile waste polluting towns while she worried about her outfits and holiday clothes. She felt like she was part of the problem, participating in the polluting of her birthplace!

Compelled to do something about it, Eshita founded the social fashion renting app By Rotation in April 2019. Since then, it’s become the U.K.’s leading rental platform. What separates it from others, though, is its’ peer-to-peer concept that allows users (known as rotators) to earn money from their wardrobe by renting other people’s items and lending out their own. Users feel good about looking good and helping save the planet at the same time.

Eshita came up with the idea for the app while still working full-time in the finance world. After researching the market to see if her idea could work, she started it as a side hustle and built a close-knit community around it focused on change towards a sustainable fashion future.

Today, she joins Sam to talk about her company, the importance of community building for her business, and the climate impact of fashion and what can be done about it. They unravel the story behind By Rotation and share her and her team’s mission toward changing the way people view fashion. In this episode, you’ll discover how Eshita created and transitioned away from her corporate job, what her app is all about and where she sees her business going, and the influence of her cultural background in building her business community.

You’ll also hear her thoughts about empowerment through sustainable consumerism, the difference between traditional and newer business models like hers, and what governments can do to help reduce the climate impact of fashion (and other industries). Along the way, you’ll learn how Eshita has limited the carbon footprint of her company and the difference she has noticed in the consumption habits of people in the East and West.

Follow Eshita:

Instagram: www.instagram.com/arentyoueshita

By Rotation: www.byrotation.com

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