• Ad Infinitum S2E14 - The State of Sonic Branding

  • Feb 26 2025
  • Durée: 1 h et 1 min
  • Podcast

Ad Infinitum S2E14 - The State of Sonic Branding

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  • Résumé

  • The world’s only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding." Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who’s who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including: Joel Beckerman (CEO, Made Music Studio) Chelsea Campbell (Group Creative Director, SiriusXM) Lisa DeStefano (Former VP, The Home Depot) Colleen Fahey (US Managing Director, Sixième Son) Steve Keller (Sonic Strategy Director,SiriusXM) Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems) Joe Sauer (Consumer Behavior Researcher) Roger Sho Gehrmann (VP, Songtradr) Dallas Taylor (Host of Twenty Thousand Hertz podcast) Walter Werzowa (Creator of Intel's iconic five-note sequence) “ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?’ Let's say it's yes, then Sonic Branding expounds on that yes.” Stew Redwine (VP, Creative Services, Oxford Road) We’re talking Ancient Origins, Sonic Storytime, and Sonic Branding’s ROI. Let’s tune in.
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