The Huge Insider Podcast is a brand-new show designed to help home service professionals break the million-dollar revenue mark. Hosted by Sid Graef, this podcast brings together real seven- and eight-figure business owners who share proven strategies to grow a profitable business. In this first episode, Mike Dahlke, who built a five-million-dollar window cleaning company, breaks down his winter and spring marketing strategy. He explains how to prepare in February, use strategic offers in March, and maximize lead generation in April, May, and June. Key takeaways include: How to structure special offers in March to pull demand forwardWhy timing matters more than ad spend in seasonal businessesThe best way to use email, postcards, and text campaigns for customer retentionHow to ramp up advertising with Google, Facebook, Valpak, and radio adsCold-calling techniques to keep schedules full during peak season Mike’s insights provide a practical marketing roadmap to help home service businesses generate revenue even during the slow months. The episode also includes a free action guide with step-by-step implementation strategies. Get the action guide: https://www.thehugeconvention.com/action Show Notes Guest: Mike Dahlke Built Blue Skies Window Cleaning to $5 million per yearManaged a team of 128 employees at peakCurrently owns and invests in multiple home service businesses Topics Covered: Winter & Spring Marketing Strategy February: Plan marketing efforts and set up campaignsMarch: Offer special promotions to existing customers to fill schedulesApril: Launch radio, Valpak, and digital ad campaignsMay and June: Use cold-calling and referral strategies to keep bookings full Proven Marketing Tactics Three-postcard and email strategy for existing customersTiming digital ads for maximum impactUsing radio and direct mail to drive leadsCold-calling best practices for customer service reps Resources & Tools Mentioned Text Magic – SMS marketing toolSendJim – Automated customer engagement platformGoogle Pay-Per-Click (PPC)Valpak/Money Mailer – Direct mail coupon marketing More from The Huge Convention The Huge Insider Podcast – Weekly insights from seven- and eight-figure business ownersHuge Foundations Education Platform – Over 120 hours of industry-specific trainingThe Huge Convention 2025 – August 20-22, Nashville, TNThe Huge Mastermind – A mentorship network for home service businesses earning $1 million or more Call & Share Your Business Story 804-600-HUGE (4843) – Leave a message to share a lesson learned from failure or a business success story More information and event registration: https://www.thehugeconvention.com Transcript: Sid Graef (Host): Hello, my friends. This is Sid Graef, and this is the Huge Insider Podcast, and this is a brand-new show from the Huge Convention, and it is specifically for home service pros who are stuck trying to break the million-dollar mark. If you've been trying to hit and break a million dollars a year, this is for you. And now, if you're over a million dollars, you're going to get so much even more from this show. So this show has a unique format. It's not an interview show and it's not an expert show. What we've done is we gathered up seven- and eight-figure business owners, folks that are doing anywhere from two million a year in revenue to over forty million a year in revenue. And they're probably not people that you've heard about. Uh, they don't like being on social media. They don't like being on stage or in front of the camera. They are quietly building empires. And they've agreed to share their insight and best strategies for business with you. So here's how it works. Every month we're going to take a topic, a hot topic for home services, something that's timely and seasonally strategic. For example, this is February, 2025, and all February long, we're going to be talking marketing strategy, how to prepare your marketing for 2025 so that you win and prosper, and each week is going to be a deep dive by one of our business experts. They're going to go into actionable strategy and tactics to help you to move your business toward that million-dollar mark or beyond and to win and prosper. And so, uh, as I mentioned, it's February, and our topic is marketing strategy. Smart moves to take now to get way ahead. So every week our expert, literally, they're just calling in and recording eight to ten minutes of their expertise on this topic. So the quality of their recording is, it's not super, but the content is crazy good. So we're going to dive into episode one. So I want you to see what I mean. First episode, I want you to meet Mike Dahlke. He's going to be diving into the winter and spring marketing strategy that he used with a five-million-a-year window cleaning company in Minnesota. And after the program is over, I'm going to ask you a couple of questions, and I want to find out from you. Definitely. I want to find out what you think. I want to find ...
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Feb 8 202520 min