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Ever wondered what it takes to thrive in the outdoor retail industry? Join us as we chat with Steve Cross from Revy Outdoors, who shares his incredible journey from working with major brands like Patagonia to owning a chain of shops in the 80s, and finally setting up shop in Revelstoke, Canada. Tune in to uncover his practical strategies for adapting to local markets and engaging customers in a user-focused environment. Steve’s extensive experience in specialty retail offers a treasure trove of insights into the complexities and challenges unique to this sector.

Steve also dives into the importance of building capacity in employees through personalized communication and thoughtful leadership. He shares a compelling example from his time at MEC, where handling community funding requests personally—even when saying no—led to positive outcomes. We also tackle the difficulties entrepreneurs face in accepting advice, with anecdotes on the significance of finding the right mentors. This episode is packed with valuable lessons for anyone interested in outdoor retail or entrepreneurial success. Don’t miss Steve’s seasoned expertise and actionable advice that could transform your approach to retail and leadership!