On this episode of People of Substance by LemonSkies, I sat down with Tim Parsons. Tim is a connector of people and ideas, champion of community, and proud owner of six cats (yes, six — and he has a favorite).

Tim has spent his career thinking deeply about how to get people genuinely involved in causes they care about and creating gathering spaces — like the Social Impact Supper Club — for social impact folks to think out loud together.

We get into volunteering, why lumping everyone into a single "volunteer" identity does a disservice, and a recently released metric that puts the value of a volunteer hour at $34 — and why that number, however well-intentioned, might be asking the wrong question. We also talk about video, storytelling, and what it takes to build community that actually sticks.

Good conversation with a genuinely good human. Enjoy!

About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠⁠ on LinkedIn.

Watch this episode and you too can become a LinkedInfluencer. (not actually)

On this episode of People of Substance by LemonSkies, Anthony Jones, one of the OGs in this space, and I unpack what personal brand really means. We talk about how to use LinkedIn strategically without becoming THAT person and how to build trust, not just visibility. It's all about real relationships not the algorithms.

Whether you’re a nonprofit leader, founder, consultant, or a young professional trying to grow your presence online while staying keeping it authentic, this episode will help you think how you show up, online and IRL. Enjoy!

About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠

⁠⁠⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠⁠ on LinkedIn.

Nick Ellinger and I covered a lot of ground in this one!

We dig into omnichannel marketing, optimization beyond A/B testing, and tapping new audience segments. We also talk about AI—not as a replacement for humans, but as a tool for working faster and better. One-to-one customization is the goal, but you can't keep infinite versions in your head. AI can. Nick describes it like having interns on every desktop, or really, infinite droves of interns helping with research, copy, and ideas.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠

⁠⁠⁠⁠⁠Follow ⁠⁠⁠⁠Olga Moshinsky Woltman⁠⁠⁠ on LinkedIn.

Revisiting one of our favorite conversations with Jessi Marsh, CEO at Will Allen Foundation. Jessi talks about her professional path, the strength forged through her cancer diagnosis, shares experiences a world away visiting a leprosy colony, and teaches us about Pittsburgh-lore. We talk resilience, empathy, and the moments that shaped her path.

About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.

Stories of Substance by LemonSkies on Substack: thinking out loud about social good, big ideas, people who inspire, stories that move us, and small acts of caring that matter.Learn more about ⁠⁠⁠LemonSkies and our work with mission-driven organizations

⁠⁠⁠Follow ⁠⁠⁠Olga Moshinsky Woltman⁠⁠ on LinkedIn.

"Collaboration isn’t just a nice-to-have, it’s how we grow stronger together."

In this episode of People of Substance by LemonSkies, we sit down with Raeshawn Crosson, Executive Director of DMAW, to explore what it takes to lead with purpose, intention, and impact. Raeshawn shares her experience building sustainable systems, planning for long-term success, and diversifying revenue streams all while keeping teams motivated and aligned.

About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.

Learn more about ⁠⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠⁠Follow ⁠⁠⁠Olga Moshinsky Woltman⁠⁠

How do you take a bold idea and turn it into lasting social impact?

In this episode of People of Substance by LemonSkies we sit down with Leah Kral, author of Innovation for Social Change. Our conversation is about what drives meaningful innovation in the nonprofit world and how her own journey shaped her insights into creativity, collaboration, and results that stick.

About People of Substance & LemonSkies People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.

Learn more about ⁠⁠LemonSkies and our work with mission-driven organizations⁠⁠Follow ⁠⁠Olga Moshinsky Woltman⁠

Welcome to this episode of People of Substance by LemonSkies!

Holly Claytor has been with Special Olympics Virginia for nearly two decades — organization has that effect on most people it touches. We talk about connection to mission and belonging. As Holly says, “It’s been really exciting to see how we can come together and do different work in the community around inclusion,” and she reminds us that “everyone has a gift — you just have to see it."

About People of Substance & LemonSkiesPeople of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.

Learn more about ⁠LemonSkies and our work with mission-driven organizations⁠Follow ⁠Olga Moshinsky Woltman⁠

Too much of fundraising focuses on the ask. Jen Wasem is focused on what happens after.

In this episode of People of Substance by LemonSkies, we talk about donor relationships, how to build them and how to keep them. Jen shares how she helps nonprofits connect supporters to the mission in ways that are personal, timely, real, and at times unexpected. Yes, even if it means inviting your donor to lunch under a leaky roof (guess who got a brand new roof a week later?).

If you're in nonprofit fundraising or comms, and you’re rethinking how you engage donors year-round, not just in a campaign crunch, this is a great episode for you.

About People of Substance & LemonSkies
People of Substance is a podcast from LemonSkies, hosted by Olga Moshinsky Woltman. Each episode features candid conversations with nonprofit leaders who are making a real difference—sharing what’s working, what’s hard, and what keeps them going.

These are the stories behind the strategies—insights for anyone working to move missions forward in the social good space.

Learn more about LemonSkies and our work with mission-driven organizations
Follow Olga Moshinsky Woltman