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Ever wondered what it takes to thrive in the outdoor retail industry? Join us as we chat with Steve Cross from Revy Outdoors, who shares his incredible journey from working with major brands like Patagonia to owning a chain of shops in the 80s, and finally setting up shop in Revelstoke, Canada. Tune in to uncover his practical strategies for adapting to local markets and engaging customers in a user-focused environment. Steve’s extensive experience in specialty retail offers a treasure trove of insights into the complexities and challenges unique to this sector.

Steve also dives into the importance of building capacity in employees through personalized communication and thoughtful leadership. He shares a compelling example from his time at MEC, where handling community funding requests personally—even when saying no—led to positive outcomes. We also tackle the difficulties entrepreneurs face in accepting advice, with anecdotes on the significance of finding the right mentors. This episode is packed with valuable lessons for anyone interested in outdoor retail or entrepreneurial success. Don’t miss Steve’s seasoned expertise and actionable advice that could transform your approach to retail and leadership!

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Unlock the secrets behind the phenomenal success of Battlbox with our special guest, John Roman, CEO of the booming outdoor and survival company. Journey with John from his humble beginnings as a small-scale investor to becoming the driving force behind a major e-commerce platform. Discover how Battlbox's innovative shift from subscription boxes to full-scale online retail, their growth during the pandemic, and their hit Netflix series "Southern Survival" propelled them forward. John also shares candid insights on the company's strategic acquisition and buyback, providing a real-world look into the complexities of business valuation and ownership transitions.

But that's not all—we dive deep into the financial strategies that can make or break an internet retail business. Learn the critical importance of tracking financial metrics, budgeting effectively, and evolving from basic tools like QuickBooks to more sophisticated financial management systems. Plus, get inspired by our discussion on leveraging short-form vertical video content to engage customers and build a vibrant community. Whether you're a seasoned retailer or just starting out, this episode is packed with actionable advice, cautionary tales, and the firsthand experiences that can set you on the path to success.