In our latest episode of Digital Cheesecake, Jack and Ellie break down the latest salary trends, how KPIs impact negotiations, why companies are testing the waters with lower pay, how YOU can negotiate better, and why a proactive approach is EVERYTHING. We also dive into the power of networking to unlock hidden job opportunities.

Key takeaways include:

80% of people feel underpaid in their current roles.

Salaries are decreasing due to tough market conditions.

CMO roles are now paying significantly less than before.

We’ve got all the insights you need—listen now!

Available on Spotify, YouTube and Apple Podcasts. Sign up to receive regular updates on the latest digital news and insights: www.digitalcheesecake.com

In part 2 of our episode with David Williams from Aspinal & Charles, he joins Jack, Sarah, Ellie, and Felix to explain the strategies for getting stakeholder buy-in and leading confidently.

This episode uncovers:

Advice for those who want to advance within growth businesses

Budgeting and forecasting for 2025

David’s biggest ‘fail’ and lessons he’s learned

How AI will drive content change in 2025

From bold ideas to tough decisions, this episode is packed with insights to help you win over stakeholders and drive impactful decisions for your business.

Available now on YouTube, Spotify and Apple Podcasts.

Sign up to receive regular updates on the latest digital news and insights:⁠⁠ www.digitalcheesecake.com

In part 1 of this must-listen episode of the Digital Cheesecake podcast, David Williams from Aspinal & Charles joins Jack, Sarah, Ellie and Felix to uncover the myths, truths, and strategies behind B2B and B2C marketing. Discover what works best for your business!

This episode covers:

How to succeed in both B2B and B2C

The key differences in both areas

Building your business around customers

The challenge of landing senior roles

This is an insightful episode to help you tailor your strategy to engage audiences effectively in each space.

Available on YouTube, Spotify and Apple Podcasts.

Sign up to receive regular updates on the latest digital news and insights:⁠https://www.digitalcheesecake.com/

In this episode of the Digital Cheesecake Podcast, Jack & Ellie discuss why personal branding is key in 2025 and how it impacts marketing, recruitment, and business. They share actionable tips on building an authentic online presence that stands out in a crowded digital world.

Available on Spotify and Apple Podcasts.

Sign up to receive regular updates on the latest digital news and insights: https://www.digitalcheesecake.com/

In part 2 of our podcast with Andrew Fox, he explores the challenges that will shape marketing in 2025, from technological advancements to shifting consumer expectations. Andrew explains how marketers can tackle these challenges head-on to stay competitive in a changing landscape.

This episode covers:

The key to upskilling

The importance of transferable skills

Transitioning between B2B and B2C

Key trends in 2025

This is a great listen for professionals seeking key tips and strategies to stay ahead. Available on YouTube, Spotify and Apple Podcasts.

Sign up to receive regular updates on the latest digital news and insights: ⁠https://www.digitalcheesecake.com/

In this episode, Andrew Fox outlines the blueprint for building and leading a top-performing marketing team. Learn how to cultivate collaboration and drive results.
This episode covers:

How to build a high-performance team
His transition from Australia to London
Why personality and passion matter in a role
Key advice on reaching the next step in your career

This episode is full of actionable advice for strong collaboration and leadership.

Available now on Spotify, Apple Podcasts and YouTube.

Sign up to receive regular updates on the latest digital news and insights: ⁠https://www.digitalcheesecake.com/

In this episode of Digital Cheesecake, Ellie & Jack dive into the hottest marketing and recruitment trends of 2024. From office mandates to AI-generated podcasts and the LinkedIn takeover—this is the insight you need.

Ellie & Jack dive into:

How companies are forcing employees back into the office

Why LinkedIn is *the* most important platform for B2B growth

How AI-generated podcasting is changing the industry

The cost of starting a podcast and where brands are spending their budgets

The TikTok ban drama & the rise of RedNote

Don’t miss it—stream now on YouTube, Spotify and Apple Podcasts!

Sign up to receive regular updates on the latest digital news and insights: ⁠https://www.digitalcheesecake.com/

In part 2 of our podcast with James Kearns, he demystifies sustainable fashion, showing businesses how to embrace greener strategies while staying profitable and competitive.

This episode uncovers:

The importance of sustainability in digital initiatives
The changes in customer behaviours towards sustainability
Can sustainability be made simple?
The need for businesses to 'lead by example'

This is a great listen for businesses that plan to embrace greener strategies while staying profitable and competitive.

Available now on Spotify, Apple Podcasts, and YouTube.

Sign up to receive regular updates on the latest digital news and insights: ⁠https://www.digitalcheesecake.com/