Temi and Tobi, your favorite duo, are back with a brand-new season and we’re diving into a crucial topic for business owners—why "DM for price" is hurting your business and other business practices to Ditch in 2025.

You know we’re all about helping entrepreneurs scale and succeed with practical, actionable steps. In this episode, we break down how DM for price might be hurting your business and share proven strategies to boost sales, build trust, and attract the right customers in 2025.

Plus, we’ve put together an exclusive resource to help you level up your business this year!

Make sure to connect with us on all our social media platforms:

Instagram: @totallyonbrandpod

TikTok: @TotallyonbrandPod ⁠

Email: totallyonbrand@gmail.com

On this episode, Tobi and Temi dive into the fascinating link between celebrations and consumerism, exploring how moments of joy, tradition, and nostalgia drive spending habits. From holiday festivities to emerging celebrations, they unpack how businesses leverage these occasions to create irresistible products and experiences.

What does strategy really mean? In this episode of Totally On Brand, Tobi and Temi unpack the essentials of building a winning business strategy. From understanding market research to refining competitive positioning, they provide actionable tips and insights to help you create a strategy that drives growth and success. Tune in now!

The founder of the drinks brand @quacktails.ng that we all know and love is in the Totally on Brand chair. Tune in to hear to Bosco share his start, his journey and his growth and how his unique identity has shaped the brand.

#TotallyOnBrand

Meet one half of the Totally On Brand duo! Temi Akinsanya is a dynamic strategic marketing professional with an unbridled passion for brands. With a knack for crafting compelling narratives and driving market growth, Temi combines over 15 years of experience, strategic insight and creative flair that leaves an indelible mark. Armed with a deep understanding of consumer behaviour and an infectious enthusiasm, she transforms concepts into captivating campaigns that resonate with audiences!

Outside the world of marketing, Temi finds her creative outlet in the kitchen, where she whips up delicious dishes that she shares at @relishbytemi.