Vintage Dreams, Modern Hands: A Conversation with PRS Guitars at NAMM 2026

They were literally closing down the show floor when I grabbed Alex Chadwick from PRS Guitars for a conversation I wasn't willing to miss.

We'd been talking off-mic about something that kept nagging at me—this tension between technology and creativity that runs through everything in the music world right now. So I hit record, security guards circling, and asked him straight: Is technology helping musicians become better artists, or do you still need to learn the hard way?

His answer was refreshingly honest. Technology isn't inherently good or bad. It's a tool. When it helps people be more expressive, more creative—that's the win. When it gets in the way of that expression? That's when we have a problem.

It's the kind of nuance that gets lost in the usual gear coverage.

PRS brought some beautiful new instruments to NAMM this year. The John Mayer Wild Blue Silver Sky stopped people in their tracks—a sharp turquoise finish with the first matching headstock ever produced from their Maryland factory on a Silver Sky. Limited to a thousand pieces worldwide. For Mayer fans and Silver Sky devotees alike, this one feels special.

Then there's the Ed Sheeran Semi-Hollow Piezo Baritone. A 27.7-inch scale instrument tuned a fifth below standard, with discrete outputs for both magnetic and piezo elements. But here's what got me: each guitar ships with a signed print of Sheeran's original artwork that appears on the body. He's a visual artist too. The instrument becomes a canvas for multiple creative expressions at once.

But the conversation that really stuck with me was about vintage guitars and why we romanticize them so much.

Those 1950s and 60s instruments—the ones on posters, in documentaries, making the music that shaped entire generations—they've become holy relics. And the ones that actually sound magical? They cost as much as a house now. So how does anyone access that?

Chadwick explained something about PRS's philosophy that I found genuinely compelling. They don't go back to the fifties. They go back to 1985. That gives them freedom—they can draw inspiration from those holy grail instruments without being trapped by their quirks, their inconsistent tolerances, their aged components. They can take what made those guitars legendary and build it into something repeatable, accessible, and comfortable.

The goal, he said, is to create instruments that get out of the way. Guitars that let the person be more expressive instead of fighting against limitations.

That phrase has been echoing in my head since I left Anaheim. Instruments that get out of the way.

Because that's really what this is about, isn't it? All the gear, all the technology, all the innovation—it only matters if it helps someone find their voice. Make their own music. Tell their own story.

PRS seems to understand that. In a world obsessed with vintage nostalgia and spec-sheet comparisons, they're building for expression.

And that's worth a conversation, even when security is showing you the door.

Marco Ciappelli reports from NAMM 2026 for ITSPmagazine, exploring the intersection of technology, creativity, and the humans who make music possible.
__________________________

This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST

Alexander Chadwick
PRS Guitars

RESOURCES

Learn more about PRS GUITARS: https://prsguitars.com

Are you interested in telling your story?
▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

KEYWORDS

NAMM 2026, PRS Guitars, John Mayer Silver Sky, Ed Sheeran guitar, PRS Wild Blue, baritone guitar, guitar gear, new guitars 2026, PRS limited edition, guitar innovation, NAMM Show, musician interviews

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vincent Stoffer, Field Chief Technology Officer at Corelight, shares his predictions for 2026 and what security teams should prepare for in the coming year. With nearly a decade at Corelight and a background in network and security engineering, Stoffer brings a unique perspective on where the industry is heading.

The conversation explores the emergence of the agentic SOC, where AI agents work alongside human analysts to accelerate detection, response, and incident resolution. Stoffer explains that while the protocols and tools have been in development, 2026 is the year organizations will finally see these capabilities deliver real results. The key differentiator, he notes, is data quality. Tools that provide rich, detailed, and comprehensive network evidence will thrive in this AI-enabled environment.

Stoffer also addresses the persistent threat from nation-state actors, particularly China's Typhoon campaigns targeting critical infrastructure. From energy and telecoms to international partners, these threats continue to expand with AI-powered acceleration. Understanding your environment and detecting anomalous behavior remains essential for organizations facing these sophisticated adversaries.

The discussion concludes with a look at post-quantum readiness. While quantum computing threats may be 10 to 20 years away, Stoffer emphasizes the importance of understanding cryptographic assets now. Corelight has published a white paper detailing how NDR provides the network visibility needed to locate cryptographic assets and plan migration to quantum-ready cipher suites.

This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight

GUEST

Vincent Stoffer, Field Chief Technology Officer at Corelight
On LinkedIn: https://www.linkedin.com/in/vincent-stoffer-07057827/

RESOURCES

Learn more about Corelight: https://corelight.com

Are you interested in telling your story?
▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full
▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight
▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight

KEYWORDS

Vincent Stoffer, Corelight, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic SOC, network detection and response, NDR, critical infrastructure security, nation-state threats, China Typhoon campaigns, Salt Typhoon, Volt Typhoon, post-quantum cryptography, quantum readiness, AI in cybersecurity, security operations, incident response, network visibility, Zeek

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CES 2026 Just Showed Us the Future. It's More Practical Than You Think.

CES has always been part crystal ball, part carnival. But something shifted this year.

I caught up with Brian Comiskey—Senior Director of Innovation and Trends at CTA and a futurist by trade—days after 148,000 people walked the Las Vegas floor. What he described wasn't the usual parade of flashy prototypes destined for tech graveyards. This was different. This was technology getting serious about actually being useful.

Three mega trends defined the show: intelligent transformation, longevity, and engineering tomorrow. Fancy terms, but they translate to something concrete: AI that works, health tech that extends lives, and innovations that move us, power us, and feed us. Not technology for its own sake. Technology with a job to do.

The AI conversation has matured. A year ago, generative AI was the headline—impressive demos, uncertain applications. Now the use cases are landing. Industrial AI is optimizing factory operations through digital twins. Agentic AI is handling enterprise workflows autonomously. And physical AI—robotics—is getting genuinely capable. Brian pointed to robotic vacuums that now have arms, wash floors, and mop. Not revolutionary in isolation, but symbolic of something larger: AI escaping the screen and entering the physical world.

Humanoid robots took a visible leap. Companies like Sharpa and Real Hand showcased machines folding laundry, picking up papers, playing ping pong. The movement is becoming fluid, dexterous, human-like. LG even introduced a consumer-facing humanoid. We're past the novelty phase. The question now is integration—how these machines will collaborate, cowork, and coexist with humans.

Then there's energy—the quiet enabler hiding behind the AI headlines.

Korea Hydro Nuclear Power demonstrated small modular reactors. Next-generation nuclear that could cleanly power cities with minimal waste. A company called Flint Paper Battery showcased recyclable batteries using zinc instead of lithium and cobalt. These aren't sexy announcements. They're foundational.

Brian framed it well: AI demands energy. Quantum computing demands energy. The future demands energy. Without solving that equation, everything else stalls. The good news? AI itself is being deployed for grid modernization, load balancing, and optimizing renewable cycles. The technologies aren't competing—they're converging.

Quantum made the leap from theory to presence. CES launched a new area called Foundry this year, featuring innovations from D-Wave and Quantum Computing Inc. Brian still sees quantum as a 2030s defining technology, but we're in the back half of the 2020s now. The runway is shorter than we thought.

His predictions for 2026: quantum goes more mainstream, humanoid robotics moves beyond enterprise into consumer markets, and space technologies start playing a bigger role in connectivity and research. The threads are weaving together.

Technology conversations often drift toward dystopia—job displacement, surveillance, environmental cost. Brian sees it differently. The convergence of AI, quantum, and clean energy could push things toward something better. The pieces exist. The question is whether we assemble them wisely.

CES is a snapshot. One moment in the relentless march. But this year's snapshot suggests technology is entering a phase where substance wins over spectacle.

That's a future worth watching.

This episode is part of the Redefining Society and Technology podcast's CES 2026 coverage. Subscribe to stay informed as technology and humanity continue to intersect.

Subscribe to the Redefining Society and Technology podcast. Stay curious. Stay human.
> https://www.linkedin.com/newsletters/7079849705156870144/

Marco Ciappelli: https://www.marcociappelli.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.