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In this episode, the discussion revolves around digital healthcare, specifically PatchRx. Andrew Aertker, CEO and co-founder of PatchRx, elaborates on their smart cap enabled platform aimed at tackling medication non-adherence—a major issue in healthcare. PatchRx's technology tracks medication intake through a universal smart pill bottle cap and provides real-time data to patients, providers, and caretakers. The discussion covers the technical aspects of the product, including connectivity to a gateway device with multi-carrier support facilitated reliable data transfer even in rural areas. Andrew details the company's journey, their alignment with healthcare regulations, and the crucial role of data in improving patient outcomes. The interview also highlights the complex customer landscape, spanning patients, providers, and payers, and the importance of user-friendly design for successful adoption.