In this episode, we chat with Gavin Morse, CMO of Egg, about how community-driven initiatives are making clean energy more accessible, reducing strain on the grid, and creating new opportunities for consumers.

Here’s what we cover:

• How the UK became Europe’s top EV market and what’s next.
• The impact of local initiatives
• Making clean energy affordable: practical solutions for EV charging, solar, and home batteries.
• How Egg Energy measures the impact of its community initiatives, balancing business outcomes with contributions to the broader energy transition.
• Exploring other community-focused strategies Egg Energy is using to engage local groups and drive wider adoption of clean energy solutions.
• Building a brand in an industry where customer loyalty to utility companies is rare, and how Egg Energy fosters trust with its customers.

If you’re looking for practical solutions to make clean energy more accessible, or want to understand how communities are driving the change needed for a sustainable future, don’t miss this episode.

Tune in for a fresh perspective on how communities are shaping the future of energy.

In this episode, Mike and Kevin sit down with Rikard Boije af Gennäs, head of Implement Consulting’s e-mobility division, to reflect on the challenges of 2024 and discuss what’s on the horizon for the EV and charging sector in 2025.

Here’s what we cover:

• Lessons from 2024: Why EV demand didn’t meet expectations and what it means for the industry.
• Charging operators’ challenges: How operators are adapting to a tougher market and what strategies might work in 2025.
• Global shifts: How international politics and trade dynamics could impact EV growth.
• Consumers trends in 2025: What’s changing for buyers and how the industry is responding.
• Myth busting: Addressing a common misconception about the EV and charging industry.

Whether you’re in the business or just interested in the future of electric vehicles, this episode is packed with valuable insights to help you understand where the sector is heading.

Tune in to prepare for 2025!

Electric vehicles (EVs) are no longer just a glimpse of the future—they’re here, and transforming how we think about transportation. But the transition to electrification isn’t without its hurdles. From global policy challenges to supply chain bottlenecks and lingering misconceptions, the EV landscape is as complex as it is promising.

In this episode, Kevin and Mike discuss the dynamic shifts happening across Europe, the U.S., and Asia, including how tariffs, raw material prices, and manufacturing efficiency impact competition.

Here’s what we talk about:

• China’s EV Dominance: How China became a leader in the EV space, the intense price wars driving the market, and why their automakers are exporting more cars than ever.
• EVs vs. Traditional Cars: The Full Environmental Story: What’s the actual impact of EVs when you factor in everything—manufacturing, raw materials, and lifetime emissions?
• The Hydrogen Debate: Why hydrogen-powered vehicles have struggled to gain traction and whether they have a potential place in the future of transportation.
• Policy Gaps: Are current global policies strong enough to meet net-zero and climate goals? Spoiler: Not yet.
• Debunking EV Myths: Tackling common misconceptions about EVs and separating fact from fiction.

Whether you're in the industry or simply interested in how the global car market is shifting, this episode offers an insightful and honest look at where the EV sector stands today and where it’s headed.

Tune in and stay informed!

Happy Charging!