Épisodes

  • Episode 4: Will Apple Drop The Bomb on Email Measurability?

    Episode 4: Will Apple Drop The Bomb on Email Measurability?
    Jul 8 2021
    In this episode, Chris expands on his recent article about Apple's threat to destroy open data by creating an "open" on every email, regardless of whether subscribers physical open and view. Read the article: Apple Blocks Email Open Pixels in iOS 15 – Engagement Will Suffer at Gmail & Yahoo? Topics In This Episode of Inbox Leader Podcast What it would mean to email marketers if Apple destroys open rate measurability Is it for real or is Apple just blowing smoke? Chris discusses what to do to prepare for the possibility that Apple follows through Time sensitive: Actions you must take to get all the data you can in case this happens Download Inbox Leader Episode 4 "Apple Bomb" Transcript Extra Credit: Check your email deliverability score!  
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    12 min
  • Inbox Leader Podcast Episode 3: Holiday Season Email Deliverability Pro Strategies

    Inbox Leader Podcast Episode 3: Holiday Season Email Deliverability Pro Strategies
    Nov 12 2020
    The biggest email traffic period of the year is coming up. Chris shares email deliverability tips that only his top clients usually hear about. You don't want to miss this episode of Inbox Leader Podcast. Topics: How to deliver great email content and stand out from the noise this holiday season A trick to get engagement on your emails that no one is using except this guy What happens if no one opens your emails over the next 45-60 days and how to avoid it at all costs When its not your copy, your subject line, or your lead quality. Everyone blames those things when most of the time its a deliverability issue 12 steps of email deliverability denial syndrome Stop screaming at your marketing team - it’s not their fault! Extra Credit: Check your email deliverability score!
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    19 min
  • Inbox Leader Podcast Episode 2: Part 2 – Weathering The Holiday Email Avalanche

    Inbox Leader Podcast Episode 2: Part 2 – Weathering The Holiday Email Avalanche
    Oct 18 2020
    The biggest email traffic period of the year is coming up. Chris has some more tips on how to weather the avalanche of emails that are going to be flooding your customers inboxes this holiday season. Extra Credit: Check your email deliverability score!
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    9 min
  • Inbox Leader Podcast Episode 1: How To Weather The Email Avalanche Coming This Holiday Season

    Inbox Leader Podcast Episode 1: How To Weather The Email Avalanche Coming This Holiday Season
    Sep 25 2020
    The biggest email traffic period of the year is coming up. Chris has some tips in this, the 1st Inbox Leader Podcast episode, on how to weather the avalanche of emails that are going to be flooding your customers inboxes this holiday season. Extra Credit: Check your email deliverability score!
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    7 min