We continue this week with how to differentiate yourself and your organization in a complex marketplace. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage

In this episode we touch on building trust, reputation, and content. How to become the “preferred” provider, and how does experimentation fit into the picture.

Marketing takes time, costs money, and it doesn’t exist in a vacuum... So how can you differentiate? 🤔 Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage

In this episode we explore marketing approaches that build competitive differentiation for your organization.

Closing up our Q&A on recession proofing strategies and cash management best practices.

Topics include:

💡Improving efficiencies

💡Scenario planning

💡Back-pocket options to consider if a situation is dire. (And more.)

Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty.

Topics include:

💡The question of cash: What can you do to preserve it?

💡How do you cut your burn rate, while still investing in critical areas?

💡And when things are very tight, what things can you do, right now, to “find” needed cashflow? (And more.)

Here’s our discussion on this important investment in team alignment: leadership retreats, part 3. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/braintrust-institute-powerful-leadership-retreats

Topics include:

• Getting a better ROI from your retreat investment.

• What to do when key employees aren't able to attend a leadership retreat?

• Preparing for what could go wrong… (and more!)

Continuing with part 2 on running a truly impactful leadership retreat. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/braintrust-institute-powerful-leadership-retreats

Topics include:

• Managing poor attitudes and conflict going into a leadership retreat

• Retreats, ESG, and your corporate brand

• When leaders don't have 100% confidence in team members who are at the retreat

• Is a “luxury experience” necessary for impact?

Today we are talking about leadership retreats. “The offsite.” “The team-building getaway.” Whatever your organization calls it, it is a HUGE investment of time and money – the planning, the coordination – not to mention time away from work.

In theory, they are a tremendous opportunity to generate alignment and motivate your team, but why are some retreats transformational, yet others yield no significant impact?

To talk about this gap is hall of fame business speaker Randall Craig who has presented at countless retreats as speaker, and has participated in countless others in his leadership roles.

Rounding out with the final instalment of our 3-parter on Driving your Leadership Performance.

Topics include:

💡 What do it if you “fall out of love” with your business?

💡 When should key performance indicators be changed (and are we measuring the right things)?

💡How to have more effective meetings, and more.