In this episode of the Common Mission podcast, join hosts Jim and Rodrigo as they delve into the intricate dynamics of innovation and consumerism. As the year wraps up, they explore the concept of 'desirability' in the context of modern consumer culture, questioning the ethics and processes of demand creation. From discussing family dynamics during holidays to the profound implications of innovative thinking in technology and policy, this episode sheds light on how visionary leadership can reshape market demands and transform societal norms. Tune in for a stimulating conversation that navigates the blurred lines between needs and wants, and the role of innovation in addressing unspoken desires.

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