• Intentonomics - Reflections by Ankur Shiv Bhandari on The Power of Intent

  • Auteur(s): Ankur Shiv Bhandari
  • Podcast

Intentonomics - Reflections by Ankur Shiv Bhandari on The Power of Intent

Auteur(s): Ankur Shiv Bhandari
  • Résumé

  • Intentonomics explores the “Power of Intent” as a key driver of Gain or Pain. The concept looks at the impact of decisions or indecisions on Actions and the resulting impact.
    Ankur Shiv Bhandari
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Épisodes
  • Intentonomics - The Shopper in Shorts Series - Shopper Focused Promotional Mechanics
    Oct 16 2023

    In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

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    7 min
  • Intentonomics - The Shopper in Shorts Series - Shopper Centricity
    Oct 16 2023

    In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

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    4 min
  • Intentonomics - The Shopper in Shorts Series - Planned Shopper vs Instant Shopper
    Oct 16 2023

    In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

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    5 min

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