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Hey Community family, in today’s episode Kristina is joined by Jess Hunichen, entrepreneur and Co-founder of Shine Talent Group: An Influencer Management Agency, Love x Money Ventures, and The Thread Talent Management Platform.

In part 1 of this interview, Jess shares her journey to Co-founding Shine Talent Group, as well as where she is seeing the influencer industry heading in the coming years, what makes a great influencer, and the importance of community in creating and maintaining a following online.

They also discuss the challenges influencers face in the public eye, why chasing quick spikes in community growth can hurt your long-term goals, and how to identify your niche.

This episode is for anyone that has ever wanted to be an influencer or wants to better understand how to nurture the influence you already have in your community!

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The Thread Instagram

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