The '12 Days of Business' Mini-Series
Day 6 : Jessica Yarmey: Authentic Personal Branding - Do You Separate the Leader You Are from the Content You Share

Get all '12 Days of Business' here.

Episode Summary: Nick Berry chats with Jessica Yarmey, an experienced entrepreneur and founder of FlexSociety and SizzleSociety. Jessica shares her journey of building successful brands, from franchising to launching her own startups. As she reflects on her leadership, she opens up about embracing authenticity in personal branding. She explains how leaders often filter their true selves and how unlocking the next level of success comes from showing up unapologetically. This conversation offers a fresh perspective for any business owner ready to take their leadership and personal brand to new heights.

Takeaways:

• Leadership starts with embracing authenticity in your personal brand.
• Stop filtering who you are; show up unapologetically in your content.
• Influencer branding is about mass appeal; personal branding attracts the right people.
• Success is about depth, not numbers—focus on quality connections over vanity metrics.

Links:

• Jessica Yarmey’s Official Website
• Sizzle Society Marketing Agency
• Jessica on LinkedIn
• Jessica on Instagram
• Jessica on Facebook
• Jessica on X (Twitter)
• The Society Pod

Chapters:

00:00 Setting the Stage for Authenticity
04:25 Embracing Polarization in Personal Branding
09:49 Navigating the Influencer vs. Personal Brand Dilemma
15:10 Measuring Success Beyond Numbers

Prior Episodes from The '12 Days of Business' Mini-Series
Day 4: Sara Nay on Burnout, Delegation, and the Mindset for Entrepreneurship
Day 5: John DiJulius and Nick Berry Discuss How All Business Problems Are Leadership Prob

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge

➕ Interested in sponsoring, appearing on tBOJ, or having Nick as a guest on your podcast?
➕ Learn more about Nick Berry