Épisodes

  • Don't Let Distraction Impede Action
    Sep 14 2022

    “Don’t Let Distraction Impede Action” and is an interview with our featured guest - Louis Foreman of Enventys Partners. Enventys Partners is a Product Design & Engineering Firm. Louis has created 12 successful startups, patented a dozen of his own patents and helped Inventors and Entrepreneurs patent hundreds more!
    Enventys Partners is located in Charlotte, NC You can find them online at enventyspartners.com
    Enventys provides Product Development + Crowdfunding + E-commerce Marketing.
    At the helm of it all is our guest on AdJourney's JumpStart•U - Mr. Louis Foreman (https://www.linkedin.com/in/louisfore...)

    If you are an entrepreneur, business founder (or ever thought you might want to be), and you are looking for an impactful 30-min conversation to gain some clarity... then this is it. I will save the meat for the video - but I promise it will not disappoint.

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    JumpStart-U is a FREE resources and training division of AdJourney - providing SME business Founders, Entrepreneurs and Core Management with TOOLS and KNOWLEDGE for gaining a solid foundation in Branding and improving their marketing decision with more effective communication. Our YouTube channel  smf Podcast are places where we share FREE assets and educational insights for business leaders!
    We’re here to discuss how to make an impact in your marketing thru effective communication, and addressing those frequently asked business questions you can’t seem to find an answer to.

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    To get in touch with Brian & Trish to discuss your Branding - schedule a 15-minute Quick Call today - https://calendly.com/bsykes-4

    AdJourney Marketing & Consulting Agency
    Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

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    27 min
  • Too Stupid To Quit ::: Key Points for Early Stage Business Founders ::: Interview with Forth Heffner
    Aug 25 2022

    Top considerations for early-stage business founders of startups in the incubator, accelerator, seed fund, etc space. Avoid the "aimless, ready fire..." approach of so many businesses in DO-er mode. Start THINKING! Stop the extreme TIME and ENERGY wasting (running and doing), and get focused, gain clarity and get a purpose - so you can GET RESULTS!

    Forth Heffner shares not only how he launched his business, but shares some foundational concepts by which he runs TheFaculty Resource, and helps founders positively impact their own business endeavors. Wrap it in purpose - time to define yours!

    Reach out to Forth for his special sauce!

    To watch the interview in its 32-minutes entirety, click here to see it on AdJourney's JumpStart•U YouTube channel: https://lnkd.in/gv5nBJw2

    If you are looking for business consultation as a Founder of a start-up in the incubator, accelerator, seed fund, etc space - contact us at AdJourney (Brian & Trish Sykes). We specialize in the deep dive impact of branding, marketing and effective communication on your business - and seek to be a resource through 2:1 consulting and training courses delivered at YOUR own pace (in development now).
    In the meantime, FOLLOW us here on LinkedIn and stay up to date with all things AdJourney by clicking the BELL above!

    Schedule an appointment for 15-min Quick Call on our calendar: https://lnkd.in/g5ds7BvT

    Brian Sykes

    AdJourney Marketing & Consulting Agency
    Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

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    32 min
  • Branding & Marketing Introduction Workshop by AdJourney
    Aug 20 2022

    How do you condense YEARS of insight into a 1-hr time slot? You don't. But you can take the most crucial concepts and present them in a way where people who don't quite know what to do with the terms branding and marketing (and maybe even those who thought they had a good concept) - and provide them a frame of reference that changes their world.

    So, what's in this video? About 46-minutes  - chock full of impactful content to change the way YOU think about branding and marketing. It also provides a basic framework for developing your very own brand core. (A special thanks to Chris Do for his CORE he shared a few years ago. It refined our Brand Core.)

    JumpStart•U is AdJourney’s podcast, newsletter (you're reading it now) and YouTube channel. It started as a branding and marketing educational resource when AdJourney was focused on agency work for clients. The goal was to scratch the teaching itch on a more regular basis. It was a resource to spark creative dialog, stir new ideas and create more effective communication amongst those who engaged. Sure, it got us a few clients, but the goal for me - was to empower people with knowledge!

    AdJourney pivoted. It is now where I leverage 25+ years of Branding & Marketing experience, combined with my wife Trish’s 25+ years helping people modify problem behaviors (that want to do the work), and together - we help YOU! Who? Why early-stage business founders of startups in incubators, accelerators, seed funds, etc. Those who are wearing way too many hats and feeling overwhelmed with each step forward - by the things they realize they DON'T know! We fast-track and level up your knowledge around effective branding, marketing and communication so you can launch your business with impact. 

    And JumpStart•U... it still exist, so we leverage the tool a bit differently. After we pivoted AdJourney in July to an edu-focused purpose, then JumpStart•U more perfectly lined up with what we are doing with the business. And what is that? Why - serving as a place to educate, challenge, encourage and empower - you.

    Brian & Trish Sykes ::: AdJourney

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    46 min
  • 90% of Small Businesses Fail Within 5 Years. AdJourney's Out to Change That.
    Aug 16 2022

    Greetings from AdJourney’s JumpStart•U!!! 

    Season 2 of AdJourney's JumpStart•U podcast goes LIVE today... This first episode is "short" as Trish and I talk briefly about the changes at AdJourney and plans for JumpStart•U. Each episode will be found on YouTube as well as aired for easy listening as a podcast. This episode on YouTube is found here: https://youtu.be/vMv1KHzzKpE

    Having lectured for the US SBA over the past decade plus, I am frustrated by the numbers of small businesses that just don't make it. Only 10% survive the first 5 years. As the title of this first episode reads (and so also the theme of AdJourney) - we are out to change that

    In this new iteration of AdJourney, I leverage my own 25 years of Branding & Marketing experience, combined with my wife’s 25 years helping people modify problem behaviors (that WANT to change & are willing to put in the work)… and together we help early-stage business founders of startups in incubators, accelerators, seed funds, etc.

    We fast-track and level up your knowledge around effective branding, marketing and communication so you can launch your business with impact. 

    We’re here to educate you!

    Brian & Trish Sykes

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    6 min
  • 5 Manufacturing Woes of 2022 & How Branding & Marketing Can Positively Impact Them
    Apr 19 2022

    This podcast episode for JumpStart•U is in relation to the role Branding & Marketing can play in relation to just five (5) of the Manufacturing woes we have already experienced in 2022 (and probably are going to see even more of as the year continues.) These challenges are not NEW, but their relevance and their impact seems more impactful now than ever. But don't lose hope or become discouraged by the barrage of "bad news" that seems to daily affect our decision making in operations and management of the manufacturing sector.
    I believe Branding and Marketing play a pivotal role both in solving these problems and in addressing them in the marketplace each and every day. Listen in as Trish and I discuss the 5 Manufacturing Woes of 2022:

    1. Workforce Shortage
    2. Supply Chain Instability
    3. Internet of Things
    4. Customer Self Service
    5. Trade War Effects

    This discussion centers around a newsletter I produce on LinkedIn by the same name as this podcast (JumpStart•U) found at  https://bit.ly/JumpStartU_Newsletter

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    AdJourney has provided Branding & Marketing for Manufacturing since 1999.

    AdJourney Marketing & Consulting Agency
    Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

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    41 min
  • Core Values - Building Community the Right Way
    Aug 3 2021

    In this podcast, Core Values - Building Community the Right Way, Brian and Trish discuss the 8 Core Values that make up the Group Rules for their JumpStart-U Facebook Group.

    Wait, what is this Facebook Group thing, and why wasn't I invited?
    Well, you are. That is, if after listening to THIS podcast (and agreeing to the concepts presented) and you are a small business leader looking to grow your business and brand effectively... this might be JUST the group for you. If you are interested, click this link and ask to join - https://www.facebook.com/groups/jumpstartu1.

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    JumpStart-U is NOW a growing movement with a Facebook Group, a YouTube Channel and THIS podcast in order to inspires business leadership to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at solutions@adjourney.com.

    AdJourney Marketing & Consulting Agency
    We BELIEVE the most fulfilling way to help our clients, is to SOLVE their business problems related to messaging and effective communication. IF you could use some guidance - contact me today. We can help you get your business in alignment, so you can GET the clients YOU are meant to serve. Helping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.


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    25 min
  • Youth Entrepreneur Series ::: Money-Bags Mat, It's All In The Details
    Jun 21 2021

    This episode - Money-Bags Mat, It's All In The Details - Is an interview with Brian's 4th son, Matthew Eisenhower Sykes (of 5 biological boys and 3 step children - 2 daughters and 1 more son). Matthew, soon to be 15, is a creative, hard working, funny and expressive young man. Trish has stated many times that Matthew LOOKS the most like me (with Benjamin looking the most like my younger self).

    At the ripe YOUNG age of 14, Mat is currently in his 2nd year of entrepreneurship - running MowBros, a lawn care and mowing service in Whispering Pines, NC that I helped his older brothers Benjamin and Nicolas to start back around 2016. His perspective and insight - even from one so very young, is on point with what matters in business. Give this episode a listen and prepare to be amused, challenged and encouraged in your personal business pursuits!

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    JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at solutions@adjourney.com.


    AdJourney Marketing & Consulting Agency
    Helping Brands connect with ideal clients thru strategy, branding, interaction & stories.

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    19 min
  • The Difference Maker : What Difference Does It Make?
    Jun 7 2021

    This podcast - The Difference Maker : What Difference Does It Make - is a conversation between Brian and Trish of AdJourney, seeking to answer (in part) the question of what makes the difference in your business and life?

    This has been a recurring question between the 2 over the past several months, and Brian decided it was time to tackle this concept. The 3 takeaways are:

    1. Make it Count
    2. Be Intentional
    3. Tie it to Your Root Purposes (your WHY)

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    JumpStart-U is a podcast that inspires business leaders to make smart marketing decisions through better communication. We discuss how to make an impact on your marketing through effective communication and address those frequently asked business questions you can't seem to find an answer to. It comes from Brian & Trish Sykes, owners of AdJourney | Marketing and Consulting Agency based in the Sandhills of North Carolina. Find us on the web at: https://www.adjourney.com. Contact us directly at solutions@adjourney.com.

    AdJourney Marketing & Consulting Agency
    We BELIEVE the most fulfilling way to help our clients, is to SOLVE their business problems related to messaging and effective communication. IF you could use some guidance - contact me today. We can help you get your business in alignment, so you can GET the clients YOU are meant to serve. Helping SME Brands connect with ideal clients thru strategy, branding, interaction & stories.

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    15 min