K-pop isn’t just about the music—it’s a marketing powerhouse. Ever wondered how a group launch feels like a global event or why album rollouts create so much buzz? In this episode, we’re spilling some industry secrets! From exclusive fan events to viral teaser campaigns, we break down the strategies that keep fans hooked and make every comeback feel like a phenomenon. Whether you're a marketing geek or just curious about the magic behind your favorite groups, this one’s packed with insights you won’t want to miss!!

Valentine’s Day is all about love, but let’s be honest—self-love doesn’t always get the attention it deserves. In this episode, we’re diving into how K-pop celebrates self-acceptance, confidence, and personal growth through its music. From uplifting anthems to lyrics that remind us to put ourselves first, we explore why this theme is striking a chord with fans in India. And of course, we’ll wrap up with some feel-good song recommendations to celebrate you this Valentine’s Day!Playlist -https://open.spotify.com/playlist/3Av6ckgfl8aK9kqzxohaMx?si=hdFdR0RcTvKfICwbQEAAyg&pi=-Wanv7kZSUe3f

K-pop isn’t just about catchy music and dazzling performances—it’s a massive industry with its own set of terms and structures. In the second part of our K-pop for Dummies series, we break down key industry jargon, from “trainee system” to “comebacks”. Whether you're a fan curious about how the industry works or just want to understand the behind-the-scenes of your favorite groups, this episode will make sense of the business side of K-pop in a way that’s easy to follow.