Keep doing the stuff that works in your marketing - Ep 56
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Keep doing the stuff that works in your marketing - Ep 56
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When introducing new products or services to your marketing there's no need to reinvent your marketing wheel. Chances are good that what you've done in the past will work with the new thing.
You see, those who want to build their business often overlook the stuff that's worked in the past when they do something new.
They think that "if it's a new thing then we need new marketing".
And this simply isn't usually the case.
If you're selling to the same audience (market) then the same tried-and-tested approaches will most likely work.
So try the marketing techniques you've used thus far and only change them if they don't seem to work with the new product or service.
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