Épisodes

  • Top 8 Networking Tips | Marc's Favourite Guerilla Marketing Campaigns | Marketing in the News
    Feb 14 2025

    This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below:

    BNV Media: www.bnvmedia.ca

    Kickstart Consulting: www.kickstartconsulting.ca

    On today’s episode, Lucy and Marc are breaking down the top 8 tips that will have you networking like a pro in no time!

    In this week’s Are You There God? It’s Me, Marketing, Marc goes over his top 5 favourite guerilla marketing campaigns and the two finish the episode off with some marketing in the news surrounding the Super Bowl.

    Show notes:

    00:00 - Introduction

    3:20 - How to become a pro at networking

    20:30 - Are you there God? It’s Me, Marketing: Top 5 Guerilla Marketing Campaigns

    34:50 - Marketing in the news

    FOLLOW KICKSTART CONNECTIONS:

    ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

    ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA:

    ON INSTAGRAM: www.instagram.com/bnv.media

    ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    42 min
  • S3E2: 8 Mindsets You NEED As An Entrepreneur | Marc’s Favourite Super Bowl Commercials | Marketing In The News
    Jan 29 2025

    This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below:

    BNV Media: www.bnvmedia.ca

    Kickstart Consulting: www.kickstartconsulting.ca

    On today’s episode, Lucinda and Marc are discussing what it takes to be a successful entrepreneur and break down the 8 mindsets you’ll need to achieve. They also introduce their new segment – Are you there God? It’s Me, Marketing – or something like that.. and on today’s segment, Marc breaks down his top 5 favourite Super Bowl commercials of all time.

    The two finish off with segment number two – Marketing in the news – with some interesting news on marketing budgets moving forward, the numbers behind trend jacking, as well as a notable omission from this year’s Super Bowl ad line up. Tune in now!

    Show notes:

    00:00 - Introduction

    5:25 - 8 mindsets you NEED to have to be a successful entrepreneur

    30:30 - Are You There God? It’s Me, Marketing: Marc’s Top 5 Super Bowl commercials of all time

    41:30 - Marketing in the news

    Super Bowl Ads Links:

    Number 5: Coca Cola and Mean Joe Green - https://www.youtube.com/watch?v=xffOCZYX6F8

    Number 4: Reebok’s Office Linebacker - https://www.youtube.com/watch?v=Kg5cdZ-Fnpc

    Number 3: It’s a Tide Ad - https://www.youtube.com/watch?v=zpaLHwwYxE8

    Number 2: Budweiser’s Whassup? - https://www.youtube.com/watch?v=JJmqCKtJnxM

    Number 1: Volkswagen Darth Vader - https://www.youtube.com/watch?v=1n6hf3adNqk

    FOLLOW KICKSTART CONNECTIONS:

    ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

    ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA:

    ON INSTAGRAM: www.instagram.com/bnv.media

    ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    52 min
  • S3E1: 2025 Kickoff | Top 5 Marketing Trends | Should Your Business Start a Podcast?
    Jan 15 2025

    On today’s episode, co-hosts Lucinda and Marc are welcoming in 2025 with lots of energy and excitement for the year! They look back on 2024 with lessons learned as well as what they expect to see in 2025 and they also break down 5 marketing trends they think will be big in 2025 and finish off the podcast with the top 5 businesses/industries that should be starting a podcast!

    The podcast will look a bit different moving forward with Marc and Lucinda hosting bi-weekly episodes on marketing, business ownership, entrepreneurship, and current trends in their industries.

    We’ll still be having on guests so if you’re a business owner or entrepreneur that wants to come on the podcast and share your story, please reach out to us at marc@bnvmedia.ca.

    Tune in now!

    Show notes:

    00:00 - Introduction

    4:40 - Looking back on 2024

    19:15 - Levelling up your events and conferences

    23:45 - Full service podcasts for businesses

    31:20 - 5 marketing strategies that will do well in 2025

    46:55 - 5 businesses and industries that can benefit from a podcast in 2025

    FOLLOW KICKSTART CONNECTIONS ON:

    INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

    LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA ON:

    INSTAGRAM: www.instagram.com/bnv.media

    LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    1 h et 9 min
  • S2E11 | Superyacht; Super Couple with Adam and Amanda Langley
    Oct 24 2024

    On today’s episode of Kickstart Connections, host Lucinda is joined by Adam and Amanda Langley. The two established A. Langley Developments Inc., a waterfront development and marketing agency in 2021 and Superyacht East Coast, a yacht support and destination marketing agency in 2022.

    The three discuss how Adam and Amanda moved from traditional jobs to the world of entrepreneurship, how they leveraged their knowledge of the industries they worked in, and what the future holds for their two businesses. Tune in now!

    Show notes:

    00:00 - Introduction to Adam and Amanda Langley

    00:35 - What is A. Langley Development and Superyacht East Coast

    12:25 - Transitioning from traditional jobs to entrepreneurship

    22:30 - What lies ahead for Adam and Amanda

    Find Adam and Amanda on:

    Website: superyachteastcoast.com

    Website: alangleydevelopments.com

    Instagram:/www.instagram.com/superyachteastcoast/

    Facebook: www.facebook.com/superyachteastcoast

    LinkedIn: www.linkedin.com/company/superyacht-east-coast/

    Yachting Canada (podcast): https://audioboom.com/playlists/4635510-yachting-canada

    FOLLOW KICKSTART CONNECTIONS:

    ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

    ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

    ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA:

    ON INSTAGRAM: www.instagram.com/bnv.media


    ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    31 min
  • S2E10 | Celebrating African Creativity and Vibrancy in Fashion and Beyond with Robert Mbu Batuo
    Aug 7 2024

    On today’s episode we are joined by the amazing talent, Robert Mbu Batuo, CEO and co-founder of Batuo Inc. Marc and Robert discuss his journey in the fashion industry, including what inspired him to create Batuo Inc. as well as the qualities that make a great leader, the importance of creating safe spaces and healthy cultures within an organization, and of course they preview the upcoming Halifax Fashion Week where Robert will be showing off a new collection on August 15th at the Queen’s Marque in downtown Halifax. Tune in now!

    Show notes:

    00:00 - Introduction

    5:50 - Robert’s pursuit in the fashion industry and the creation of his company Batuo

    12:30 - Batuo’s fashion inspirations

    17:20 - Creating a safe space within Batuo

    24:05 - How does BATUO celebrate diversity and foster an inclusive environment?

    29:25 - Halifax Fashion Week preview with Batuo

    34:50 - What does the future hold for Batuo?

    FIND ROBERT ON:

    WEBSITE: https://batuo.ca/

    INSTAGRAM: https://www.instagram.com/batuoinc/

    TIKTOK: https://www.tiktok.com/@batuoinc

    YOUTUBE: https://www.youtube.com/channel/UCden7wk7C2YNcsovPN6Ko9A

    FOLLOW KICKSTART CONNECTIONS:

    ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

    ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

    ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA:

    ON INSTAGRAM: www.instagram.com/bnv.media


    ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    39 min
  • S2E9 | The Mindset Project with Jason Davis | Ralli Marketing
    Jul 17 2024

    On this week’s episode, we have a returning guest! Jason Davis of Ralli Marketing is back to chat with Lucy about all things entrepreneurship, in particular, the Mindset Project. The Mindset Project is an initiative designed to uncover what is holding entrepreneurs back in Nova Scotia.

    One of their studies in 2017 found that 72% of entrepreneurs in Nova Scotia are not getting what they want from their business, a number that ranks dead last among all Canadian provinces.

    If you’re an entrepreneur, click this link (https://www.themindsetproject.ca/) and take the Mindset Project survey to help the initiative get to the bottom of this problem and find solutions.

    Show notes:

    00:00 - Introduction

    00:35 - What is the Mindset Project?

    5:30 - Why aren’t entrepreneurs feeling supported in Nova Scotia?

    12:55 - Current outlook of the Mindset Project

    17:00 - Why are entrepreneurs feeling discouraged?

    20:05 - How can local entrepreneurs get involved with the Mindset Project?

    CHECK OUT THE MINDSET PROJECT: https://www.themindsetproject.ca/

    FOLLOW JASON DAVIS:

    ON LINKEDIN: www.linkedin.com/in/jason-davis-80154033/?originalSubdomain=ca

    ON INSTAGRAM: www.instagram.com/itsjasondavis/

    FOLLOW KICKSTART CONNECTIONS:

    ON INSTAGRAM:

    www.instagram.com/kickstartconnectionspodcast

    ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

    ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA:

    ON INSTAGRAM: www.instagram.com/bnv.media

    ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    29 min
  • S2E8 | Inspiring Inter-generational Connection with Katie Mahoney | We Are Young
    Jun 12 2024

    On today's episode, we're delighted to have Katie Mahoney join us to talk about her fantastic business, We Are Young. Along with Cara Chisholm, Katie founded the company after spending a day with a senior through an “Acts of Kindness” initiative.

    She quickly realized that this was the first time in years someone made a day about her, and this realization shook Katie’s perception of how seniors were supported. Since then, We Are Young has fulfilled close to 60 wishes for seniors and has big plans for the future. They hope to become a household name nationally and are quickly on their way to granting 100 wishes!

    In the episode, Katie goes into detail about how We Are Young came to be, the types of wishes they grant, examples of some of the wishes, as well as what the future holds for the business.

    Show notes:

    00:00 - Introduction

    00:40 - What is We Are Young and how did it get started?

    5:55 - What are some of the wishes We Are Young has granted?

    14:05 - Looking towards the future with We Are Young

    CONTACT WE ARE YOUNG ON:

    WEBSITE: www.weareyoung.ca/

    INSTAGRAM: www.instagram.com/weareyoungway_/

    FOLLOW KICKSTART CONNECTIONS:

    ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

    ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

    ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA:

    ON INSTAGRAM: www.instagram.com/bnv.media


    ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    23 min
  • S2E7 | 2024 Marketing Trends | The BEST Ways to Market Your Business
    May 8 2024

    On today’s episode, hosts Lucy and Marc are breaking down 5 of the biggest marketing trends for 2024 and beyond including purpose driven marketing, hyper-personalization, and one of our favourites, video marketing! Tune in now to learn how you should be marketing your business to your audience.

    Show notes:

    00:00 - Introduction

    11:20 - What is purpose-driven marketing and why is it effective?

    17:15 - What is hyper-personalization and how does it work?

    21:35 - How your company can leverage video marketing

    26:45 - What is user-generated content and how can brands leverage this type of marketing?

    31:20 - What is social commerce?

    FOLLOW KICKSTART CONNECTIONS:

    ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

    ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

    ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

    FOLLOW BNV MEDIA:

    ON INSTAGRAM: www.instagram.com/bnv.media

    ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

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    39 min