Shownotes: https://www.berndgeropp.com/who-should-you-promote Checklist: Who to promote?: https://www.berndgeropp.com/checklist-evaluate-leaders In today’s episode, we’re tackling one of the most critical decisions you’ll face as a leader or entrepreneur: who to promote into a leadership role. This isn’t just about rewarding high performers—it’s about shaping the future of your team and of your business. Why Promotions Are More Than Just a Title If you are a business owner and your business is growing, you’ve likely felt the pressure: more customers, more responsibilities, and, unfortunately, more chaos. You may have hired new employees to lighten your load, but somehow, you’re still trapped in the day-to-day grind, managing tasks and firefighting problems. Sound familiar? Here’s the thing: growth demands structure. Once you have more than seven direct reports, it’s time to rethink your organization. You need leaders to take responsibility for specific areas—not just tasks—so you can focus on steering the business, not managing every detail. But here’s the million-dollar question: who should you promote? Three Questions to Define the Role Before you choose the right person, you need to clarify the role. Start by answering these three critical questions: What will this leader be responsible for? Be specific. For example, if you’re hiring a marketing leader, will they oversee social media strategy? Content creation? Team management? Define their scope clearly. Example: Suppose you’re hiring a team leader for your marketing department. Will they oversee just social media, or will they also manage email campaigns and SEO? Clarify their exact scope. What decisions can they make independently? Leadership comes with autonomy. Decide which decisions this leader can make alone and when they need to consult you. For instance, can they approve campaign budgets? Adjust team schedules? Example: Can this leader approve campaign budgets on their own, or must they get approval from you? Deciding on autonomy levels upfront avoids confusion later. How will you measure their success? Reaching goals is obvious, but consider behavior too. Does the candidate inspire their team? Are they collaborative with peers? Success isn’t just about hitting numbers—it’s about embodying your company’s values. Example: It’s not enough to say, “Hit marketing targets.” Will success also mean fostering collaboration across departments? Maintaining high team morale? Be specific. Take time to write down your answers. These will serve as a foundation for your expectations and help you evaluate candidates objectively. Internal Promotion vs. External Hire Once you’ve defined the role, the next step is deciding whether to promote from within or hire externally. Promoting an existing employee often makes sense—they know your business, your culture, and your challenges. But how do you decide if someone is ready? Let’s dive into 10 key traits you should look for in potential leaders. The 10 Traits of a Strong Leader Trustworthiness Only promote someone you trust. This isn’t about their technical skills—it’s about their integrity. Will they act in the company’s best interests, even when no one is watching? You wouldn’t promote an employee who bent company rules to their advantage. Instead, look for someone who has consistently acted with integrity. Example like Sarah, who ensured compliance even when it meant pushing back on client demands. Loyalty A leader must have your back, especially in tough situations. They can disagree with you privately, but once a decision is made, they should fully support it. Loyalty is non-negotiable. Example: Imagine promoting someone like Alex, who always defends company decisions to clients and colleagues, even when he personally disagrees. Contrast that with someone who undermines leadership in private—such behavior is a red flag. Track Record Look for employees who consistently meet or exceed expectations in their current role. But beware: the best technical expert isn’t always the best leader. Leadership requires a completely different skill set. Example: Jane, your top salesperson, meets her quotas every month but prefers working independently. Meanwhile, Michael, a mid-level performer, often mentors junior staff and collaborates across teams. Michael might be the better leadership candidate because leadership requires teamwork, not solo success. Willingness to Learn Leadership is a journey, not a destination. Your ideal candidate should embrace feedback, admit mistakes, and actively seek opportunities to grow. Example: Consider Anna, who eagerly took additional courses to upskill, versus Jack, who avoids feedback. Anna’s growth mindset signals readiness for leadership. Team-Oriented Mindset Great leaders are team players. They motivate others, build strong relationships, and foster collaboration. Avoid promoting lone ...
