Latina CEO Identity

Auteur(s): Liz Fernandez Identity Coach
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  • Résumé

  • Latina CEO Identity is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Identity Coach. She helps Latinas create and claim their identity as booked out coaches and entrepreneurs. This is a show created for Latinas who want to take the unconventional path and who want to create their CEO Identity. In every episode, Liz will share her lived experiences and her clients to help you feel seen, have breakthroughs, inspire you to take action on your unconventional journey, and start embodying your CEO Identity. She will do this by shedding light on identity and providing you with actionable tips to break free of cultural conditioning that limits Latinas from creating the income & life of their dreams. Tune in to a new episode every other Tuesday & Make sure you’re following the Latina CEO identity podcast on your favorite podcast platform. If you take value from any episode make sure to rate & review to help other Latina CEOs find us. Find Liz on Instagram @lifewithhliz.
    2023
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Gestion et leadership Économie
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Épisodes
  • EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra

    EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra
    Feb 18 2025
    Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the “golden handcuffs,” and building a thriving coaching and consulting business that allowed her to generate $50K in revenue within months of starting. She dives into the workplace abuse cycle, the emotional and physical toll of burnout, and the mindset shifts that helped her step into her expertise as a consultant and leader. If you’ve ever felt trapped in a toxic work environment or wondered if you could build something on your own, this episode is your sign that a new path is possible. Thinking about leaving your 9-5 but unsure how to make it sustainable? Work with Liz 1:1 to create a custom roadmap, mindset support, and business strategy designed just for you. Apply for Private Coaching here. About Alexis Becerra Alexis Becerra is a Leadership Coach for Latina professionals, helping Latinas heal and rebuild after unhealthy and toxic work environments. She is on a mission to uplift the community by helping Latina game changers and disruptors reclaim their power and build careers that honor their well-being. As a Mexican-American, first-gen, bicultural Latina leader, Alexis knows firsthand the challenges of navigating systems that don’t always see or support you. With over a decade of experience as a Licensed Marriage and Family Therapist and leader, she specializes in trauma-informed coaching to help women break free from toxic workplaces and step into leadership with confidence and self-trust. Now, Alexis runs a thriving coaching and consulting business, supporting professionals in career transitions, leadership development, and workplace healing. Her mission is to ensure that no Latina struggles in silence and that every woman she works with knows her worth. Timestamps: 00:01 – Alexis’ Story: The Breaking Point That Led to Her Career Pivot 03:08 – How Burnout and Toxic Workplaces Affect Women of Color 04:25 – The Red Flags of a Toxic Work Environment 10:27 – The Workplace Abuse Cycle and Why It’s Hard to Leave 12:04 – Choosing Herself Over a Pension: The Mindset Shift That Changed Everything 19:43 – Rebuilding After Leaving: Rest, Travel, and Reclaiming Her Life 28:07 – How She Built a Business and Landed $50K in Contracts in Her First Few Months 35:15 – Overcoming Fear of Charging and Owning Her Expertise as a Consultant 43:30 – The Freedom of Being Your Own Boss: Life as a Digital Nomad 50:05 – Advice for Women in Toxic Workplaces Who Want to Break Free Episode Highlights The Hidden Workplace Abuse Cycle – How toxic jobs manipulate employees into staying through guilt, gaslighting, and false hope.Burnout Isn’t Just Mental—It’s Physical – How Alexis' body started breaking down before she realized how serious her situation was.Breaking Free from Golden Handcuffs – Why financial fears keep professionals stuck and how Alexis made the leap despite them.Mindset Shifts for Leaving a 9-5 – The exact reframes that helped Alexis confidently step into her new career.Making Your Own Money – How Alexis replaced her salary and built a business from scratch in just a few months. Category Latina Entrepreneurs | Career Transitions | Workplace Healing | Business and Mindset Keywords career burnout, leaving a toxic job, workplace trauma, Latina entrepreneurs, career transition coaching, quitting 9-5, consulting business, therapist to coach, leadership development, workplace abuse Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/ Instagram: @thelizfernandez Apply for Private Coaching: Learn More and Book a Consultation Therapist to Coach Collective: Learn More and Enroll Connect with Alexis Becerra Instagram: @itsalexisbecerra Website: www.itsalexisbecerra.com LinkedIn: www.linkedin.com/in/itsalexis-becerra Loved this episode? Take a screenshot, share it on Instagram, and tag us. And don’t forget to leave a review—it helps more women break free from toxic workplaces and create their own success stories.
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    1 h et 11 min
  • EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days

    EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days
    Feb 11 2025
    Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built a thriving business that aligns with her values. She dives into the mindset shifts, nervous system support, and strategic planning that allowed her to transition out of her job with confidence through private coaching with Liz. If you’re a therapist or service provider wondering if now is the right time to go all-in on working for yourself, this episode will not only inspire you—but show you what’s possible when you have the right support and strategy in place. Ready to make your own transition out of the 9-5? Work with Liz 1:1 and get a custom roadmap, mindset coaching, and a strategy designed just for you. Apply for Private Coaching here: https://thelizfernandez.com/privatecoaching About Katherine Rodriguez Katherine Rodriguez is a bilingual Licensed Marriage and Family Therapist, Self-Worth Coach, and Relationship Coach based in California with 15 years of experience as a clinician in education. Specializing in life transitions and self-worth, she helps individuals navigate major changes while building confidence and resilience. Based in the Bay Area, Katherine has had the unique privilege of serving diverse populations, including children, teens, and families from various cultural and socioeconomic backgrounds. In 2024, she launched Inner Me Therapy, a private practice dedicated to supporting children, teenagers, and first-generation adults through life transitions. Her approach is rooted in compassion and cultural awareness, creating a safe and welcoming space where clients can explore their challenges and build the resilience needed to thrive. With a passion for creating safe and inclusive spaces, Katherine works to foster environments where individuals feel seen, heard, and valued. She is deeply committed to empowering underrepresented communities to use their voices, prioritize their mental health, and embrace their authentic selves. Katherine’s work is guided by the belief that every person has the innate capacity for resilience and the power to grow into the best version of themselves. Timestamps: 00:01 – Katherine’s Journey: From 11 Years in Education to Private Practice 03:08 – The Mindset Shifts That Helped Her Trust Herself & Take the Leap 04:25 – How She Overcame Imposter Syndrome & Built Confidence as a Business Owner 10:27 – The Exact Steps She Took to Transition to Private Practice 12:04 – Why She Thought She Needed More Time—But Actually Needed Mindset Support, a Nervous System-Aligned Plan, & the Right Strategy 19:43 – The Moment She Knew She Was Ready (Even When It Felt Scary!) 28:07 – Her Biggest Lessons from Becoming 9-5 Optional So Quickly 🔥 Episode Highlights: Mindset Over Time: Katherine initially thought she needed more time to feel ready, but in reality, she needed mindset support and a plan that worked with her nervous system. From Fear to Fully Booked: How shifting her self-belief helped her book out her private practice in just 30 days. Creating Financial Safety: The strategy that helped Katherine leave her 9-5 without financial panic. Identity Shifts: Stepping into the role of a business owner and CEO—without guilt. Category: Latinas in Business, Private Practice Growth, Therapist to Coach, Business & Mindset Keywords: private practice success, leaving 9-5, therapist entrepreneurship, business mindset shifts, booking out private practice, Latina therapists, therapist to coach transition, financial planning for private practice Connect & Work with Liz Fernandez: Website: https://thelizfernandez.com/Instagram: @thelizfernandez Apply for Private Coaching: Learn More & Book a ConsultationTherapist to Coach Collective: Learn More & Enroll From Therapist to Coach Weekly Email Series: Click Here – Connect with Katherine Rodriguez: Private Practice (Therapy): @intermetherapy_Coaching: @innerheartcoachWebsite: www.intermetherapy.com If you're navigating life transitions or working on self-worth, Katherine is the therapist & coach you need. 🔥 Loved this episode? Take a screenshot, share it on Instagram, and tag us! And don’t forget to leave a review—it helps more therapists & coaches find this podcast and create their own success stories!
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    55 min
  • EP 122. How to Bring Your Dreams to Life Right Now

    EP 122. How to Bring Your Dreams to Life Right Now
    Feb 4 2025

    Work with Liz:

    • Private Coaching: Learn More & Book a Consultation to Apply

    • Therapist to Coach Collective: Learn More & Join TCC

    Episode Summary:

    What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially Latinas—were taught to prioritize others before ourselves, but Liz flips the script, showing you how to put your dreams at the forefront without guilt.

    Liz shares personal stories and actionable steps to help you start embodying the person you want to become right now. Whether your dream is to start a podcast, launch a business, or make time for your passions, Liz shows you how to align your vision with your calendar and take consistent, small steps to bring it to life.

    This episode will inspire you to:
    ❤️‍🔥 Reflect on your values and prioritize your dreams unapologetically.
    ❤️‍🔥 Align your time and actions with your long-term vision.
    ❤️‍🔥 Take messy, imperfect steps toward creating the life you want.
    ❤️‍🔥 Start embodying the identity of the person you aspire to be.

    This episode is packed with tough love, practical advice, and inspiration to help you claim your dreams and take the first step—no matter how small.

    Timestamps:

    • 00:01 – Why your wildest dreams are closer than you think

    • 01:30 – The power of aligning your time with your priorities

    • 03:15 – Why taking imperfect action is the key to progress

    • 05:00 – Liz’s journey to launching her podcast and breaking limiting beliefs

    • 08:00 – Breaking cycles as Latinas and embracing big dreams

    • 10:45 – Small, actionable steps to start embodying your dreams

    • 12:30 – How to work with Liz to create freedom and impact

    Episode Highlights:

    • Aligning Your Calendar with Your Dreams: Liz shares why your schedule reflects your priorities and how to shift it to align with your vision.

    • Breaking Cycles for Future Generations: By prioritizing your dreams, you inspire others in your community to dream bigger.

    • Embracing Imperfect Action: You don’t have to wait for the perfect time—start small and build evidence for your new identity.

    • Liz’s Personal Journey: From procrastination to launching her podcast, Liz explains how she turned her vision into a reality.

    Category:

    Latinas in Business, Goal Setting, Identity Work, Personal Growth

    Keywords:

    Bring dreams to life, prioritize your goals, break cultural cycles, Latina entrepreneurs, imperfect action, mindset shifts, identity work

    Join Our Community:

    • Email Community: Subscribe for updates and exclusive resources!

    • Follow Liz on Instagram: @thelizfernandez

    • Website: https://thelizfernandez.com/
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    17 min

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