In this episode of Launchbase, John Radford sits down with Eddie Whittingham—ex-police officer, lawyer, and tech entrepreneur. Eddie bootstrapped The Defense Works, a cybersecurity training company, and successfully exited to Proofpoint, a NASDAQ-listed firm. Now, he’s building Ministry of Work, a premium co-working space for ambitious founders.

They discuss:

✅ Bootstrapping to exit—what worked and what didn’t ✅ The role of luck vs. hard work in startup success ✅ Why most online training is terrible—and how Eddie made it better ✅ The reality of selling a business—how Proofpoint found him through LinkedIn ✅ Why founder networks matter more than ever

Jonathan Keeling has seen fundraising from all angles—helping CrowdCube raise over £1B for 1,000 startups and now scaling Haatch from £50M to £250M AUM.

In this episode, we dive into the realities of startup fundraising, crowdfunding do’s and don’ts, and what investors really look for. We also explore how UK investors differ from their US counterparts, the rise of AI-powered startups, and why recycled capital is key to a thriving ecosystem. If you’re raising or investing, this one’s for you!

This week, we end off Season 1 with a bang as we sit down with Gabriela Hersham, Co-Founder and CEO of Huckletree. Huckletree is the home of conscious entrepreneurship across the UK and Ireland, providing a network of mentors, talent, investors and experts, along with the right services to help their members grow.

We discuss what the future of work may look like in a post-pandemic world, the role of community in facilitating growth and avoiding the founder trap of approaching the startup as a lifestyle, rather than a stackable business.

Sources:

Huckletree: https://www.huckletree.com/about

With the dog days of lockdown slowly lifting, there are businesses that have built and maintained communities that have kept the world a happier place and our guests this week are one of them. BorrowMyDoggy is a digital platform that connects dog owners with trusted local people who would love to look after their dog and make it easy to arrange walks, playtime, overnight stays or holidays. Grab a coffee and sit back as we discuss all things funding and launch, the importance of building a community with your users and the importance of the pivot in accommodating platforms that rely on community building during the pandemic.

Sources:

Borrow My Doggy - https://cutt.ly/4x4KkPs

The Mom Test - https://cutt.ly/kx4KSVP

When it comes to developing digital products, it takes a village. And when it comes to building product for companies that strive to do good in the world, it makes the journey that much sweeter. This week at Launch Base HQ, we are joined by Rachael Box, Founder of Local Village Network (LVN). LVN are a charity dedicated to tackling network poverty and social inequality. Our sponsor Borne Agency partnered with LVN in delivering a native mobile application, connecting young people to volunteers and a world of opportunities.

We touch base on the influence of tech in bridging network poverty and what that entails and the future of "tech for good." Our host discusses the importance of keeping your user in mind when it comes to designing products for charities and defining your product roadmap through user-testing sessions as your product evolves.

Sources:

Website: https://www.lvn.org.uk/

Download the App: https://apps.apple.com/gb/app/lvn/id1209440307

Different founders make different kinds of mistakes. This is where DropJaw comes in. DropJaw Ventures are a specialist business advisory firm and provide access to capital, interim management and advisory services to scale up businesses and companies in need of a turnaround.

This week, we have an insightful discussion with Roy Shelton, Managing Partner at DropJaw Ventures on the challenges faced by young, emerging, scale-ups and more established companies who are driving for greater efficiency and commercialisation.

We delve into:

• How do you assess risk management?

• What kind of growth levels do investors look for?

• Funding fatigue and how to break the funding distraction.

• Industries investors are excited about in 2021.

DropJaw Ventures: https://www.dropjawventures.co.uk/

Execution is everything. This morning, our host is joined by Lydia Jones, Founder and CEO of Housemates. Housemates is a marketplace to discover and book student accommodation in minutes. Lydia has been featured in TechRound’s 29 under 29 for 2020 and BusinessCloud’s 35 under 35 to watch in the UK.

We discuss staying curious when solving a problem through product and building a product your users didn’t know they needed. We chat about the importance of shame when it comes to your first MVP and remaining agile when finding that red hot centre when building the best value problem product.

Links: https://housemates.io/

This week, we decode the role of CTO with our guest Andy Skipper, Founder and Chief CTO Coach at CTO Craft. CTO Craft’s community brings together technology leaders from across the world, from small startups to global organisations. They offer an easily digestible range of deep-dive courses and programmes to help technology leaders of all experience levels. We discuss the role of a CTO, what that entails, how CTO's can recognise how to make the transition from engineer to team leader and all the wrong ways to do agile.

Sources mentioned:

CTO Craft Conference: https://conference.ctocraft.com/