• Leadership Lessons from a Life at NIKE with Greg Hoffman

  • May 26 2022
  • Durée: 57 min
  • Podcast

Leadership Lessons from a Life at NIKE with Greg Hoffman

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  • Résumé

  • My guest in this episode is Greg Hoffman. Greg spent many years in one of the coolest jobs in the world as Chief Marketing Officer for Nike. He's also the author of a new book about his experiences ‘Emotion by Design: Creative Leadership Lessons from a Life at Nike’.


    In this episode, we talk about some of the marketing campaigns that took Nike to another level, the importance of emotion and empathy in business and why diversity increases productivity. Greg also talks about his experience of finding his birth parents last year and settles the debate whether Nike is pronounced "Nike" or "Nikey".

    Enjoy!


    Special thanks to Penguin Random House UK.


    ✔ Links:


    Buy ‘Emotion By Design: Creative Leadership Lessons from a Life at Nike’:

    https://www.amazon.com/Emotion-Design-Creative-Leadership-Lessons/dp/1538705591


    Follow Greg:

    https://www.themodernarena.com/

    https://www.instagram.com/ghoff70/

    https://www.linkedin.com/in/greg-hoffman-1b196a25



    Subscribe to Graham's Newsletter:

    https://www.grahamallcott.com/sign-up


    Our Show Sponsors: Think Productive - Time Management Training:

    http://www.thinkproductive.com​​


    Useful links:

    https://www.grahamallcott.com/links


    Hosted on Acast. See acast.com/privacy for more information.
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