What does it mean to be unbreakable? To Jennifer, an influential leader in the engineering industry, it signifies the culmination of personal authenticity, unwavering support from truth-tellers, and the fruits of deep self-awareness. Her journey, deeply intertwined with personal narratives, professional endeavors, and the essence of "female leadership," underscores a vital message for today's leaders—be true to yourself.

Jennifer's story starts as a single mother in small-town Alberta. Faced with the challenge of raising two daughters while maintaining control and flexibility over her life, she embarked on an entrepreneurial path that led to the founding of Magna Engineering, now a civil engineering firm known for its unique company culture and significant industry advancements. This "third child" of hers stands as a testament to Jennifer's belief that one's business can be deeply personal without sacrificing professionalism or success.

"Like every good entrepreneur, there was a reason for I couldn't go back to the corporate world," says Jennifer.

Her leadership style diverges from the traditional command-and-control model predominately observed in male-dominated industries like engineering. Instead, Jennifer emphasizes relationship-driven decision-making, quality-based project management, and client outcomes that may not align perfectly with budgets or schedules but leave a lasting legacy of excellence.

Jennifer's commitment to personal growth and self-care is key to her success. As she explains, being selfish about self-care isn't a vice but a necessity. Moments of solitude with a latte, nurturing the bond with her daughters, or connecting with a network of other single moms—each aspect feeds into her strength as a leader.

Real-talk, unfiltered-stories and life-changing insights!

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