It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation.

Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer , Bill Hanifin, and his CMO, Aaron Dauphinee continue their technology-focused conversation this week as they cover content from the Loyalty Technologies (course 109) curriculum.

In this week’s episode Bill and Aaron switch up the podcast series our SMEs share their thoughts on what the future of loyalty technology may look like in the nearer-term but also with an eye to the horizon. It’s a conversation that is anticipated to be an idea starter for the industry as it's positioned to be one that we continue to explore in future episodes of the podcast given the speed of change and influence of technology in delivering upon a brand’s loyalty promise.

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

Today’s insightful interview features Australia's Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society.

Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in rural Australia and was frustrated that the latest beauty products in magazines were only available to those who lived in the big Australian cities.

Now, Adore Beauty, the website she created to ensure nationwide access to those products across the country, is a public company listed on the Australian Stock Exchange, stocking over 260 cosmetic brands and over 11,000 beauty products.

Our guest is Miranda Bliss, Head of Loyalty and Retention at Adore Beauty, who shares how Adore Society is personalising its programme, as well as leveraging both AI and A/B testing techniques in order to optimise member's experiences as the brand approaches the launch of its physical stores and becomes a multi-channel retailer.

Show notes

1) Miranda Bliss

2) Adore Beauty

3) Adore Society

4) LTL #273: eCommerce Leader Leverages Loyalty to Drive Commercial Success

5) LTL #108: Australian eCommerce Loyalty with Adore Beauty

This episode focuses on Benefit Loves… the loyalty programme from Benefit Cosmetics. Members can book treatments, earn Hearts for rewards and discover new products first. With Rachel Mercer, the Loyalty Operations Manager at Benefit Cosmetics for the UK and Ireland. She has worked at Benefit for 2.5 years and worked on launching the programme and is now managing it and the strategy going forwards.

Today we will be learning about her favourite loyalty programmes, how Benefit Loves… is building member engagement and all about their plans for the future.

Hosted by Charlie Hills

Show Notes :

1) Rachel Mercer

2) Benefit Loves…

3) Benefit Cosmetics

4) European Loyalty Whitepaper

5) Mando-Connect

6) YouGov