Let's Talk Loyalty

Auteur(s): Paula Thomas
  • Résumé

  • “Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.
    Paula Thomas
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Épisodes
  • #645: Mothercare, Adidas & Liverpool FC - Capturing Brand Loyalty in Indonesia
    Feb 20 2025

    This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world!

    Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 stores and a market leadership position particularly in the kids and baby segment.

    Kanmo Group is the official distributor for Indonesia of multiple world class brands and their portfolio includes global icons such as Mothercare, COACH, Adidas, Havaianas, Liverpool Football Club & Nespresso.

    Our guest is Rajesh Grover, Kanmo’s Group Vice President of AI, Digital and Omnichannel, which includes responsibility for the Kanmo Circle loyalty programme.

    Separately, Rajesh has also recently written and published a book called “Start Unselling Now” which introduces his customer-first approach that prioritizes the buying journey over sales targets.

    Please enjoy this episode from the Kanmo Group in Indonesia.


    Show notes:

    1) Rajesh Grover

    2) Kanmo Group

    3) Kanmo Circle

    4) Start Unselling Now: The Sales Manifesto for Winning Customers (Book)

    5) One Click: Jeff Bezos and the Rise of Amazon.com (Book)

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    46 min
  • #644: LATAM Pass– La evolución constante de un Programa de Lealtad (Spanish Episode)
    Feb 18 2025

    This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

    En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande de

    Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el

    programa a lo largo de los últimos años, pasando de un modelo de coalición,

    anteriormente conocido como Multiplus, a lo que es ahora. Nos comentó como

    conectar con los socios del programa para que se mantengan enganchados con la

    propuesta de valor y como extenderla para estar presentes con el socio todos los

    días.

    Hosted by Alex Saul.

    Show Notes:-

    1) Cristian Ortiz

    2) LATAM Pass

    3) Start with Why by Simon Sinek (Book)

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    53 min
  • #643: Wiser Loyalty in 2025: Real-World Strategies from C-Suite Leaders
    Feb 13 2025

    The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEO Bill Hanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program.

    In 2025 we shift from this academic focus to seek out insights from practitioners of the trade such as our CLMPs and/or those operating from the C-Suite. Twice a month, we will bring you an interview with an executive who has transformed strategy into practical application to generate business results.

    Today’s guest is Dave Sims, a well-known professional in North American loyalty circles. Dave is a Navy veteran who started his career with Proctor & Gamble and had early experiences creating business value using customer data while operating a startup.

    He has since been in a leadership role in the customer loyalty efforts at notable brands including DSW Shoes, GNC Nutrition, LaQuinta Hotels, and Nordstrom. He most recently served as Chief Marketing Officer for a large franchisee of Orange Theory Fitness.

    Dave shares insights on the future of loyalty, how to get support from the C-Suite, the tension between acquisition and retention, gamification and more.

    Hosted by Bill Hanifin

    Show Notes:

    1) Dave Sims

    2) Orange Theory Fitness

    3) Bill Hanifin

    4) The Wise Marketer.

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    38 min

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