In 2025, the classic launch formulas don’t work anymore & people can smell the ick a mile away. In this episode, I’m breaking down three major shifts in the launch space that you need to be aware of if you want your next launch to be successful.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

• Watch my free launch masterclass ⁠here⁠
• ⁠My launch services⁠: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠⁠here⁠⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠

To say that the social media world has gone WILD in the last few days would be a massive understatement: the TikTok ban, Meta's new platform policies including the end to fact-checking, and social media CEOs attending an inauguration...

In this episode, I talk to Jodine (@socialsmarty.co) about the state of social media, the theories and conspiracies we come across, and what is likely to happen next. It's an unfiltered insight into a conversation between two social media experts who break it all down for you.

Links:

If you are launching anything in 2025, chances are you will be using social media to build buzz and grow an audience. In this episode, I break down the most common misconceptions I come across in my work as a launch consultant for businesses.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Watch my free launch masterclass here
• My launch services: set-to-launch audit, launch post-mortem & more.
• Get my social media newsletter ⁠here⁠
• Book a ⁠⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠

I’ve done the research (and a LOT of note-taking) to bring you my predictions for what’s coming in the social media world in 2025. We’re talking about overall trends, platform-specific predictions, content that will do well and what it all means for your business.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠
• Get my social media newsletter here
• Book a ⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠

Marketing something for the first time can be tricky, especially when you don't have any testimonials or footage to showcase. In this episode, I’ll share the three biggest challenges I faced when promoting my first reading retreat, how I tackled them, and my key takeaways.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Book a ⁠⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠

We’ve all seen those posts that blow up overnight: millions of views, comments, likes and SALES are pouring in. But the reality of going viral often looks different. In this episode, I talk about the pros and cons of going viral, give you some tips in case it should ever happen to you and answer the question of whether it is actually worth it.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode ⁠⁠⁠⁠⁠here⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠ Facebook⁠⁠⁠

We’re just under two weeks away from Black Friday and if you’re sitting there thinking, ‘I haven’t done anything yet but I should’, then this is the episode for you.

In today’s episode, I’m giving you some last-minute tips for Black Friday so you can still pull off a successful campaign without the stress.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode ⁠⁠⁠⁠here⁠⁠⁠
• Follow my new socials: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ & ⁠⁠⁠⁠TikTok⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠⁠ with me
• How I can support you with social media marketing - ⁠⁠⁠⁠⁠my website⁠⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠or⁠⁠⁠⁠⁠ Facebook⁠⁠⁠

As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this Halloween-inspired episode, I’m uncovering five of the scariest social media myths that could be holding your brand back - and what you should be doing instead.

Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉

Links:

• Written version of this episode ⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠
• Book a ⁠⁠⁠⁠1:1 Power Hour⁠⁠⁠⁠ with me
• How I can support you with your social media marketing - ⁠⁠⁠⁠my website⁠⁠⁠⁠
• Connect with me on ⁠⁠⁠⁠Instagram ⁠⁠⁠⁠or⁠⁠⁠⁠ Facebook⁠⁠⁠