Join us in a fun conversation with plenty of learnings for everyone with Rytis Lauris, co-founder and CEO of Omnisend.

In this episode of 'Within WordPress,' Rytis shares insights into Omnisend's journey from a digital marketing agency to a leading marketing automation platform.

We discuss the importance of focusing on solving problems rather than pushing marketing speak, effective use of automation in marketing, and the nuances of integrating with WordPress and WooCommerce. Learn about Rytis' vision for the future of WordPress in competing with DIY site editors, the challenges and opportunities of UX, and the essential components of a successful marketing strategy.

Whether you're a developer, marketer, or WordPress enthusiast, this episode offers valuable takeaways on business growth, customer engagement, and the evolving landscape of WordPress.

00:00 Introduction and Welcome
00:09 Setting the Conversation Tone
04:15 Introduction to Rytis and Omnisend
06:44 Omnisend's Journey and WordPress Integration
08:52 Company Culture and Team Dynamics
12:08 Goal Setting and Achievements
15:08 Community Engagement and Learning
29:51 WordPress Community Insights
35:23 Business Mindset in WordPress Community
36:19 WordCamp Experiences: US vs Europe
38:23 Navigating Market Specializations
41:35 Cultural Differences in SMS Adoption
49:51 The Power of Marketing Automation
01:06:07 Challenges in WordPress Integration
01:09:06 Future of WordPress and WooCommerce
01:12:15 Conclusion and Final Thoughts