Épisodes

  • Creators Interview; Justin Moore ; You can live into that vision.
    Jan 31 2025

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Justin Moore @CreatorWizard , a sponsorship coach and author of 'Sponsor Magnet'. Justin shares his journey from being a creator to running an agency and now coaching others on securing brand partnerships. He discusses the importance of understanding sponsorships, the mindset needed for success, and the innovative approach he is taking with his upcoming conference, Sponsor Games. The conversation emphasizes the value of being proactive, professional, and kind in business dealings, as well as the significance of continuous learning and adaptation in the creator economy.

    Key Takeaways
    Justin Moore has made over $5 million through brand partnerships.
    The importance of asking brands if they have a budget for collaborations.
    Creators should focus on building relationships with brands rather than just seeking payment.
    Sponsorships can deepen the relationship between creators and their audience.
    It's crucial to be professional and communicative in brand partnerships.
    The creator economy is evolving, and non-traditional creators are seeking sponsorships.
    Justin's mission is to help creators land 1 million paid partnerships by 2032.
    The mindset of experimentation and iteration is key to business success.
    Creators should not delegate their business dealings to managers too early.
    The upcoming Sponsor Games conference will focus on interactive learning through games.

    🧋 Quick Links:
    Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/
    Amanda’s Twitter → https://x.com/northcuttamanda
    Website → https://welevelupcreators.com/
    Newsletter → https://newsletter.welevelupcreators.com/
    Creator Resources → https://welevelupcreators.com/guides/
    🚨 Don't miss our new creator AI guide!


    🔗 Justin LINKS:
    Book Link → https://www.sponsormagnet.com/
    Instagram → https://www.instagram.com/creatorwizard/?hl=en
    LinkedIn → https://www.linkedin.com/in/justinnmoore/
    YouTube → https://www.youtube.com/c/creatorwizard


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    53 min
  • Creators Interview; Maura McInerney-Rowley; I want to see more living funerals.
    Jan 17 2025

    In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Maura McInerney-Rowley , founder of HelloMortal, about her personal journey through grief and loss, which inspired her to create a platform focused on death care. Mara shares her experiences with the death of her mother and how it shaped her career path, leading her to explore the concept of death archetypes and the importance of end-of-life planning. The conversation delves into the societal taboos surrounding death, the need for better bereavement policies, and the vision for a future where discussing death is normalized. Mara emphasizes the importance of preparing for death and how it can lead to a more meaningful life.

    Takeaways

    • Grief is a natural expression of love for those we've lost.
    • Experiencing loss can lead to profound personal transformation.
    • Death and weddings share similarities in their emotional significance.
    • Contemplating mortality can enhance creativity and life appreciation.
    • Everyone should have a basic end-of-life plan in place.
    • Death doula training can empower individuals to support others in grief.
    • Living funerals can provide a celebratory experience before death.
    • The death care industry needs modernization and compassion.
    • Education about death is crucial for societal well-being.
    • Embracing death can alleviate fear and anxiety about life.

    🧋 Quick Links:
    Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/
    Amanda’s Twitter ➔ https://x.com/northcuttamanda
    Website ➔ https://welevelupcreators.com/
    Newsletter ➔ https://newsletter.welevelupcreators.com/
    Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide!

    🔗 Maura LINKS:
    Instagram ➔ https://www.instagram.com/mauraball/
    Twitter ➔ https://x.com/mauraball
    Website ➔ https://www.hellomortal.com/
    Newsletter ➔ https://hellomortal.substack.com/


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    50 min
  • Creators Interview: Dan Cumberland: You can use AI to help you say it better.
    Jan 3 2025

    In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Dan Cumberland, a serial entrepreneur and AI enthusiast. They discuss Dan's journey from ministry to entrepreneurship, his family's decision to travel and live abroad, and the transformative role of AI in marketing and content creation. Dan shares insights on how AI can enhance workflows, the future implications of AI for creators and marketers, and the importance of maintaining human connection in an increasingly automated world. The conversation also touches on parenting in the age of technology and the need for critical thinking skills in children.

    Takeaways

    • Dan Cumberland is a serial entrepreneur and AI enthusiast.
    • Traveling with family can be chaotic but rewarding.
    • AI can significantly enhance content creation and marketing workflows.
    • The future of business will be heavily influenced by AI.
    • It's important to maintain human connections despite technological advancements.
    • Parents need to teach children to use technology responsibly.
    • AI can help free up time for more creative pursuits.
    • Dan's journey reflects a desire to help others navigate transitions in life.
    • AI tools can be used to streamline repetitive tasks in business.
    • The entrepreneurial journey is often filled with learning and adaptation.

    🧋 Quick Links: Amanda’s LinkedIn https://www.linkedin.com/in/northcuttamanda/
    Amanda’s Twitter https://x.com/northcuttamanda
    Website ➔ https://welevelupcreators.com/
    Newsletter ➔ https://newsletter.welevelupcreators.com/
    Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide!

    🔗 Dan Cumberland LINKS:
    LinkedIn https://www.linkedin.com/in/dancumberland/
    Website https://themeaningmovement.com
    Business Audit https://www.aiflowaudit.com


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    49 min
  • Amanda Goetz Creators Interview: Amanda Goetz: I'm a proven case study that it actually works.
    Dec 16 2024

    In this episode of the Level Up Creators podcast, Amanda Northcutt and Amanda Goetz discuss their collaborative journey to increase Amanda's monthly recurring revenue (MRR) from 10K to 50K. They explore the challenges Amanda faced as a solopreneur, the importance of mindset shifts, particularly for women in business, and the transition from creator to CEO. The conversation highlights the significance of building a sustainable business model, understanding recurring revenue, and the value of having the right support team. Amanda shares her personal and professional growth, the impact of their work together, and the exciting future ahead as they introduce the Level Up MRR Accelerator program.

    Key Takeaways

    • Amanda's journey from quitting her job to achieving 10K MRR in just a few months is remarkable.
    • The importance of having a supportive team to help scale a business.
    • Transitioning from a creator mindset to a CEO mindset is crucial for growth.
    • Understanding recurring revenue can significantly impact a creator's business model.
    • Women often face unique challenges in monetizing their expertise and need to shift their mindset.
    • Value-based pricing is essential for creators to reflect their true worth in the market.
    • Building a sustainable business model allows for long-term success and stability.
    • Learning and empowerment are key components of working with a consulting team.
    • The Level Up MRR Accelerator offers a structured path for creators to achieve their financial goals.
    • Personal growth and professional success can go hand in hand, leading to a fulfilling career.

    🧋 Quick Links:
    Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/
    Amanda’s Twitter ➔ https://x.com/northcuttamanda
    Website ➔ https://welevelupcreators.com/
    Newsletter ➔ https://newsletter.welevelupcreators.com/
    Creator Resources ➔ https://www.welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide!

    🔗 Amanda Goetz LINKS:
    Amanda's LinkedIn ➔ https://www.linkedin.com/in/amandagoetz/
    Twitter ➔ https://x.com/AmandaMGoetz
    Website ➔ https://www.amandagoetz.com/
    Master Class Quiz ➔ https://www.amandagoetz.com/masterclass-quiz
    35 Hard Personal Brand Challenge ➔ https://www.amandagoetz.com/challenge


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    1 h
  • Creators Interview; Roslyn McLarty; Get clear on what your vision is for your dream life and career
    Dec 13 2024

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Roslyn McClarty, an executive coach and founder of Within, a personal development platform for purpose-led founders. Roslyn shares her journey from co-founding The GIST, a women-run digital sports media brand, to experiencing burnout and ultimately launching Within. The conversation delves into the challenges of entrepreneurship, the importance of self-compassion, and the need for a supportive community in the creator economy. Roslyn emphasizes the interconnectedness of personal development and entrepreneurship, offering valuable insights for creators looking to find balance and purpose in their work.

    Key Takeaways

    • Burnout often stems from being out of alignment with your true self.
    • Self-compassion is crucial for preventing burnout.
    • The journey of entrepreneurship is deeply spiritual.
    • Creating a supportive community can help mitigate stress.
    • Prioritize self-care practices like sleep and nutrition.
    • Recognizing the signs of burnout early can prevent deeper issues.
    • Finding purpose in your work can lead to greater fulfillment.
    • It's important to listen to your body's cues and emotions.
    • Healing from burnout requires time and patience.
    • Building a business should be an expression of your authentic self.

    🧋 Quick Links:
    Amanda’s LinkedIn →
    Amanda’s Twitter → https://x.com/northcuttamanda
    Website ➔ https://welevelupcreators.com/
    Newsletter ➔ https://newsletter.welevelupcreators.com/
    Creator Resources ➔ https://welevelupcreators.com/guides/
    🚨 Don't miss our new creator AI guide!

    🔗 Roslyn McLarty LINKS:
    LinkedIn: https://www.linkedin.com/in/roslyn-mclarty-51058223/
    Instagram: https://www.instagram.com/roslynmclarty/
    Newsletter: https://within.beehiiv.com/


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    50 min
  • Creators Interview Christina Lenkowski; Modern PR is truly storytelling.
    Nov 22 2024

    In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with PR expert Christina Lenkowski about the power of podcast guesting as a strategic lead source. Christina shares her journey from working in PR to becoming a podcast publicist, emphasizing the importance of storytelling in modern PR. The conversation covers the evolution of podcasting, strategies for landing guest spots, and the significance of building relationships with hosts. Christina also addresses common misconceptions about podcast guesting and provides actionable tips for maximizing impact as a guest.

    Key Takeaways

    • Podcast guesting can significantly boost your business.
    • Building relationships with podcast hosts is crucial.
    • Modern PR focuses on storytelling rather than controlling narratives.
    • Niche podcasts can be more valuable than large shows.
    • Every no gets you closer to a yes in pitching.
    • Research is key to successful podcast pitching.
    • Having a clear call to action is essential for conversions.
    • Content created from guest appearances can be repurposed effectively.
    • Introverts can thrive in podcast guesting environments.
    • Utilizing tools can enhance content creation efficiency.

    🧋 Quick Links:
    Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/
    Amanda’s Twitter ➔ https://x.com/northcuttamanda
    Website ➔ https://welevelupcreators.com/
    Newsletter ➔ https://newsletter.welevelupcreators.com/
    🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organic

    Christina Links:
    Christina LinkedIn➔ https://www.linkedin.com/in/christinastew/
    Christina Website➔ https://www.publicityxchristina.com/
    Podcast➔ https://www.publicityxchristina.com/podcast
    Instagram➔ https://www.instagram.com/publicityxchristina/


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    1 h et 3 min
  • Creators Interview: Amelia McGee; It's so much better to get started then be perfect
    Nov 15 2024

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Amelia McGee, a real estate mogul and co-founder of WIRED, a community for women investors. They discuss Amelia's journey into real estate, the importance of community building, and the strategies she used to grow her business. Amelia shares insights on time management, hiring, and the significance of taking action over perfection. The conversation also touches on the challenges of entrepreneurship, the value of email marketing, and the future plans for their community offerings.

    Key Takeaways

    • Amelia started her real estate journey in 2019 inspired by HGTV shows.
    • The WIRED community was created to support women in real estate investing.
    • Amelia's first property flip was a significant turning point in her career.
    • The BRRRR method is a powerful strategy for real estate investing.
    • Time blocking is essential for managing multiple business ventures.
    • Hiring and delegation are crucial for scaling a business.
    • Learning from failures is part of the entrepreneurial journey.
    • Building an email list is vital for long-term success.
    • Investing in paid advertising can accelerate growth.
    • Taking action is more important than striving for perfection.

    🧋 Quick Links:
    Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/
    Amanda’s Twitter ➔ https://x.com/northcuttamanda
    Website ➔ https://welevelupcreators.com/
    Newsletter ➔ https://newsletter.welevelupcreators.com/
    🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organic

    Amelia Links:
    Amelia LinkedIn ➔ https://www.linkedin.com/in/amelia-mcgee-b1a1b464/
    Amelia Instagram ➔https://www.instagram.com/ameliajorei/
    Website ➔ https://www.womeninvestinrealestate.com/
    WIIRE Instagram➔https://www.instagram.com/wiire.community/
    Newsletter ➔ https://www.womeninvestinrealestate.com/wiirenewsletter


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    43 min
  • Creators Interview: Tim Grahl; The level of resistance is to the level of how important it is.
    Nov 1 2024

    In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Tim Grahl, CEO of @StoryGrid , discussing his journey in building a successful business and the challenges faced along the way. Tim shares insights on the importance of understanding customer needs, the iterative process of learning and experimentation, and the significance of mindset and personal growth in achieving success. He emphasizes the need for creators to be genuine and committed to their craft while balancing their roles as business leaders and creators.

    Key Takeaways

    - Tim Grahl emphasizes the importance of understanding customer needs to drive business success.
    - Iterative learning and experimentation are crucial for adapting and growing a business.
    - Mindset plays a significant role in achieving success; believing in oneself is essential.
    - Balancing the roles of CEO and creator requires dedication and authenticity.
    - Personal growth and therapy can greatly impact one's ability to lead and succeed in business.
    - Tim's commitment to writing and sharing his journey builds trust with his audience.
    - The level of resistance faced in business often correlates with the importance of the goals set.
    - Continuous learning and seeking mentorship can accelerate growth and success.
    - Tim's approach to business involves a willingness to sacrifice for long-term goals.
    - Creating a supportive environment for students enhances their chances of success.


    Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/
    Amanda’s Twitter → https://x.com/northcuttamanda
    Website ➔ https://welevelupcreators.com/
    Newsletter ➔ https://newsletter.welevelupcreators.com/
    🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organic

    Tim Grahl's LinkedIn → linkedin.com/in/timgrahl
    YouTube → https://www.youtube.com/@UCp-6P-c_o82eUPdSoVeNbuA
    Website → https://www.storygrid.com
    The ShitHead → https://a.co/d/0XS3cKk


    Level Up Creator School
    Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
    Check it out here!

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    58 min