Limited Supply

Auteur(s): Nik Sharma
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  • Résumé

  • So many DTC brands think nice PR is more important than honesty. But that’s not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
    Copyright 2024 Nik Sharma
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • S11 E4: Scaling a Brand: Deep Dive

    S11 E4: Scaling a Brand: Deep Dive
    Jan 29 2025
    Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between. Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) your product brings to their lives. What problem are you solving? How can they interact with the brand? Plus, our friend the marketing funnel always comes into play. Positioning has a role at every stage of the funnel and the approach should be curated based on the platform. Awareness is SO different from driving engagement. How can you master this content creation process? And, find out what Nik thinks of when he gets an itchy scalp. (Hint: it’s a DTC brand!) Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    32 min
  • S11 E3: Underrated DTC Tactics and Strategies

    S11 E3: Underrated DTC Tactics and Strategies
    Jan 22 2025
    There’s a TON of DTC tactics out there—and you might not be using them as much as you should. In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in creative generation to setting up a real time dashboard with all of your analytics, these tips are all about streamlining. Work smarter, not harder. Plus, should you really remove apps like Honey and Capital One Shopping? Turns out it’s not as much of a discount as they make it seem. Nik explains why using affiliate links instead may yield a better result. And, 21 Questions isn’t just a game from middle school slumber parties—it can actually help you nail tone of voice and brand perception. Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    30 min
  • S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)

    S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods)
    Jan 16 2025
    When someone mentions data, what do you think of? Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t know how to properly manage it. So, Nik talks about streamlining, formatting, and reporting to help you get it right. Ever heard of guerrilla sampling? Wrapping a Cyber Truck, handing out samples in front of a Target, that’s guerrilla sampling. And it can actually work for many DTC brands, especially CPG products as Isaac mentions. Creativity is KEY. And, we get real about discounts, buying in bulk, and how offering discounts—especially in subscription models—can affect how people view your brand. Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/podcast Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    37 min

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