Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.

Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into why accurate financial data matters for making better breeding, marketing, and operational decisions, and how the right tools can simplify back-office chaos so you can spend more time doing what you do best: raising livestock.

This isn't about replacing ranchers with technology. It's about giving you the data you need to run a more profitable operation while staying true to who you are. Whether you're a third-generation commercial operator or just starting out, this conversation will help you think differently about ranch finances.

Learn more: ambrook.com/liveag
Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d

Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment

Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/

Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

Most ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy.

Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We dig into why trace minerals like zinc, manganese, copper, and cobalt play such a critical role in everything from hoof health to reproduction, and how Zinpro performance trace minerals are designed to make a measurable difference. We also talk through Zinpro® ProFusion®, a complete trace mineral supplement designed specifically for beef cattle, and where you can find it to start making improvements in your own operation.

Shop Zinpro ProFusion: https://heyor.ca/iRRTuy
Learn more about Zinpro: https://www.zinpro.com/en_na/species/beef/

Whether you're dealing with open cows, foot problems, or calves that just aren't thriving like they should, this episode will give you a better understanding of how trace mineral nutrition can help you build a healthier, more profitable herd.

This week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.

We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the volatility, and his short-term outlook for cow-calf producers, feeders, and purebred breeders.

Episode Highlights:

• How to book your purebred sale with LiveAg
• What ranchers can expect from our Purebred Team
• Upcoming purebred auctions across the country
• Marketing opportunities for breeders
• Current cattle market volatility trends
• Casey Mabry’s outlook on feeder cattle, calves & replacement females
• What ranchers should watch in the weeks ahead

Whether you’re planning a purebred sale or keeping an eye on the market, this episode delivers practical insight you can use.

👉 Subscribe for weekly cattle-market commentary, ranch stories, and industry updates.

Host Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.

Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and explain why streaming your cattle sale could be the key to connecting with more buyers nationwide.

Whether you're a seedstock operator considering your first livestreamed sale, or simply curious about the people behind the auction technology, this conversation offers practical knowledge and a behind-the-scenes look at modern cattle auction broadcasting. Learn how online bidding platforms are changing the way ranchers sell bulls and registered cattle in today's market.

Contact the LiveAg Purebred team about streaming your auction by calling 817-533-6699 or emailing purebred@live-ag.com

Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d

Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment

Worthington Angus Fall Sale - November 1st at Noon. Register to bid remotely: https://bit.ly/4nMMiiD

Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/

Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

In this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.

Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Richard drops invaluable knowledge on cattle marketing strategies, shares hard-earned truths about the livestock business, and offers practical advice for preparing the next generation of ag marketers.

Whether you're a seasoned cattle producer, aspiring livestock marketer, or simply passionate about agriculture, this conversation is packed with wisdom from someone who's bought, sold, and marketed millions of head throughout his legendary career. Richard's philosophy says it all: "Love what you do, work hard, and help others along the way—and never stop being a student of your craft."

Thank you to our partners!
- Worthington Angus: https://bid.live-ag.com/events/event/185/worthington-angus-7th-annual-fall-sale
- AgTexas Farm Credit: https://agtexas.com/
- Texas Ranch Sales: https://texasranchsalesllc.com/
- Consign in our Dec. 16 equipment auction: live-ag.com/equipment
- Work with the best. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/
- Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d
Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

Chapters:
01:18 Intro
01:46 Meet our Guest
02:48 Richard's Legendary Background
06:32 Being a Student of the Market
08:36 The First Video Auction in California
13:07 Creation of Western Video Market
22:00 Understanding the Market

What does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.

They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local sale barns? They break down breakevens, explain if they think packers pay premiums for certain breeds, discuss how exports impact U.S. cattle prices, and give you the real talk cattlemen and ranchers need.

Have questions for next time? Submit yours here: https://heyor.ca/sq3C0d

Ready to market your cattle? Sell on the LiveAg Cattle Xchange or consign to an upcoming video auction. Contact your local rep at www.live-ag.com to get started.

Need equipment? Buy and sell on the LiveAg Equipment Xchange: www.live-ag.com/equipment

Worthington Angus Fall Sale - November 1st at Noon in Dadeville, MO. Register to bid remotely: https://bit.ly/4nMMiiD

Manage your risk. Blue Reef Agri-Marketing offers strategic livestock marketing solutions: https://bluereef.ag/

Interested in advertising on We Live It? Contact Katy Holdener at katy@live-ag.com

👍 Hit subscribe, drop a like, and leave us a comment.

Cowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive.

Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what sellers and buyers should watch this week.

We'd love your feedback on the We Live It podcast. Send us your topic or guest ideas here: https://heyor.ca/sq3C0d

Looking to advertise on the show? Contact Katy Holdener (katy@live-ag.com) for more information.

Join We Live It for a behind-the-scenes conversation with Express Ranches’ Donnie Robertson and Kevin Hafner ahead of their 2025 Fall Angus Bull Sale. Hear how one of America’s leading seedstock programs continues to raise the bar in Angus genetics, marketing innovation, and ranch management.

In this episode, we talk about their personal journeys in the cattle industry, the vision behind Express Ranches’ success, and the importance of partnerships that keep the beef business moving forward.

🎙️ Subscribe for more We Live It episodes featuring leaders shaping the future of ranching and livestock marketing.