Join hosts Ty deCordova and Wade Leist as they sit down with 2025 World Livestock Auctioneer Champion Dean Edge in this special episode recorded ahead of our September 11 Video Auction. Edge claimed the top prize at the World Livestock Auctioneer Championship in Dunlap earlier this summer, sharing his emotional journey and the mentors who shaped his career.

In this episode, you'll hear about:

• Edge's path from working under mentor Dan Skeels (2004 World Champion) to becoming champion himself
• The vital role of 4H and FFA projects in developing tomorrow's agricultural leaders
• Behind-the-scenes auction barn stories, including a memorable encounter with a snake entering the auction ring in Texas
• Insights into the livestock auction industry and what it takes to reach the top

Whether you're involved in livestock auctions, cattle ranching, or agricultural youth programs, this episode offers valuable perspectives from one of the industry's best. Don't miss these championship insights before our upcoming video auction event.

Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.

But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market conditions, while Ty shares his practical insights as a cattle trader on protecting assets and helping customers capitalize on premium opportunities.

What's driving this crazy market? The guys dive deep into the tightest beef supply in U.S. history, how the dairy industry is getting creative with dual-purpose cattle, and the impact of Mexican feeder cattle import restrictions due to new world screwworm concerns. Plus, with green grass everywhere and plenty of rain and hay this summer, the feeder cattle market is riding high.

The latest Cattle on Feed numbers are eye-opening – inventory down 1.6%, placements down 6%, and the Commitment of Traders data shows cattle feeders have more hedges on than ever before. Casey's advice? Focus on what you haven't sold yet and stay bullish, because this market doesn't look like it's slowing down anytime soon.

From video auction prices going through the roof to feed costs being more affordable than normal, this episode covers everything ranchers need to know about navigating these unprecedented market conditions.

Perfect for: Ranchers, cattle traders, anyone trying to make sense of this wild market – and folks who enjoy a good South Texas pig-buying adventure story!

Join host Ty deCordova (yes, that's really him without the beard!) and 2024 World Champion Auctioneer Wade Leist as they sit down with Katie Martin, Director of Communications at the Red Angus Association of America, for an in-depth look at the exciting transformation happening in Red Angus marketing.

Katie walks us through the evolution from the Feeder Calf Certification Program to the newly launched Angus Access program, explaining how this rebrand better positions Red Angus cattle in today's marketplace. Discover what the shift to EID tags means for producers and buyers, and learn about the groundbreaking collaboration between RAAA and Breedr that's revolutionizing how Red Angus producers connect with buyers through cutting-edge digital tools.

Whether you're a seasoned Red Angus producer or exploring new marketing avenues for your operation, this conversation provides valuable insights into the future of cattle marketing and the tools available to help you succeed.

Learn more: https://redangus.org/raaa-rebrands-fccp-as-angus-access-to-increase-market-competitiveness/

What does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out.

Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their embryo transfer program, how they've navigated recent market changes that are reshaping what commercial producers want in their bulls, and why adapting genetics to environment isn't just smart, it's essential for raising livestock out West.

This isn't your typical ranch tour conversation. Rob dives deep into the strategies that have made Thomas Angus a go-to name for producers who need cattle that can thrive anywhere, from high desert conditions to diverse regional challenges. Whether you're running commercial cattle or just curious about what separates the leaders from the followers in today's Angus industry, this episode delivers insights you won't hear anywhere else.

Learn more about Thomas Angus Ranch: https://www.thomasangusranch.com/
Market your cattle with LiveAg: https://heyor.ca/0V46yJ
Manage your risk with Blue Reef Agri-Marketing: https://bluereef.ag/

Hosts Ty deCordova and Casey Mabry conclude the Livestock Marketing series with the ultimate guide to video auction success. In this comprehensive finale, learn the complete video auction process from start to finish, including the stress-reduction benefits for cattle (no hauling to sale barns) and the financial advantages of forward contracting - selling your cattle on video in summer for fall delivery.

Ty steps out of his COO role to share insider knowledge as a seasoned video auction rep, breaking down consignment contracts, explaining what documentation earns premium prices, and revealing how hand-selected reps ensure transparent transactions for both buyers and sellers. The hosts address marketing strategies for smaller operations that can't fill full truckloads, helping every size ranch maximize their marketing potential.

Perfect for cattlemen and women seeking practical livestock marketing insights, stress-free selling strategies, and proven management practices. Whether you're considering video auctions for the first time or looking to optimize your current approach, this episode delivers actionable strategies for modern cattle marketing success.

Join host Ty deCordova and guest host Wade Perks from Blue Reef Agri-Marketing for a LIVE recording of the We Live It podcast, featuring Logan Ipsen from the Western Livestock Journal. This episode dives deep into what really drives success in the cattle industry - family legacies, strong relationships, and building the right teams.

Logan shares insights on how relationships remain the backbone of cattle marketing, the importance of hiring quality people, and how his rep team and editorial staff make the difference. The conversation explores family backgrounds in ranching, how personal connections still matter in today's market, and the Western Livestock Journal's approach to blending traditional print advertising with modern digital marketing to reach producers across all demographics.

Recorded ahead of Thursday's July 24 video auction in Boise, Idaho, this episode offers valuable perspectives on team building, relationship-driven marketing, and maintaining family traditions in agriculture. Essential listening for cattle producers, ranch families, and anyone interested in the human side of livestock marketing.

From Startup to Success: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason Barber

Join hosts Ty deCordova and Casey Mabry as they sit down with LiveAg CEO Jason Barber for an exclusive look inside America's fastest-growing livestock auction company. Since launching last fall, LiveAg has successfully marketed over 190,000 head of feeder cattle, transforming how ranchers buy and sell livestock across the nation.

In this episode, discover the story behind LiveAg's founding partners, their mission to revolutionize livestock marketing, and the team driving this groundbreaking company that's taken the industry by storm. Jason shares insights on key mentors who shaped his career, his background in the livestock industry, and how the founding team came together to create a company that's changing the game for cattle ranchers nationwide.

Whether you're a rancher, livestock marketer, or agricultural entrepreneur, this conversation offers valuable insights into building a successful agtech company and the future of livestock marketing.

Interested in marketing your cattle on LiveAg? Find your rep here: https://bit.ly/lareps
Looking to manage your risk with Blue Reef Agri-Marketing? Contact them here: www.bluereef.ag
Submit your questions or guest ideas to the show hosts here: https://heyor.ca/sq3C0d

Tune into our Livestock Marketing Series! In this first episode, hosts Casey Mabry and Ty deCordova sit down to discuss proven strategies for managing risk and maximizing profitability in cattle marketing. Casey shares his expertise on building effective teams, leading young hires in the livestock industry, and working directly with ranchers to navigate critical marketing decisions. Learn about Livestock Risk Protection (LRP) programs and other risk management tools that can help protect your operation's bottom line.

This episode covers:

• Building and managing successful livestock marketing teams
• Leading and mentoring young professionals in agriculture
• Customer relationship strategies for cattle marketing
• Livestock Risk Protection (LRP) and risk management tools
• Decision-making frameworks for profitable ranching

This is Part 1 of our 3-part livestock marketing series designed to help ranchers make more informed marketing decisions. Coming up: video auction marketing strategies and working with LiveAg representatives to optimize your cattle sales.

Resources mentioned:

• Blue Reef Agri-Marketing: https://bluereef.ag/
• LiveAg: https://live-ag.com/

Have questions or topics you'd like us to cover? Submit them here: https://heyor.ca/sq3C0d - we're planning a Q&A episode this summer!

Stay tuned for Part 2 where we'll dive deep into video auction marketing methods and how they compare to traditional sale barn approaches.