Learn how Chris and Dan created a video marketing campaign that helped Purple Mattress go from an unknown company to over $1 billion in sales.
You'll leave with tons of video marketing tips and hacks to level up your online marketing and increase your sales.
About Chris Knudsen
Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he established the company’s brand and marketing strategies. Chris’s innovation set the company on a path to achieve more than $1 billion in sales in less than four years.
Before then as the CMO at SEO.com, he established and grew the company’s B2B sales and marketing division. He also served as vice president of sales and marketing at Doba SMB and as vice president of eCommerce at Speaking Roses. In 2012, Chris co-founded 3DplusMe, which was acquired by WhiteClouds.
Chris earned his MBA from the Gore School of Business at Westminster College. He then returned as an adjunct instructor for ten years, teaching the capstone strategy course as well as courses in business plan development, search and social marketing, and entrepreneurship.
About Dan Bischoff
As a former journalist, agency president, and marketing executive over customer acquisition at Purple Mattress, Dan Bischoff is an expert in direct-to-consumer marketing.
At Purple (PRPL), Dan was one of the company’s original employees. Over four years he launched and managed more than $300 million in digital and traditional advertising spend, resulting in over $1 billion in directly attributable sales. Today, Purple is a publicly traded company and one of the largest direct-to-consumer brands in the country.
Before Purple, Dan served as a marketing director for numerous companies, including SEO.com. He also founded Content Hook, a content marketing service provider. The agency sold to Utah Media Group in 2015.
Dan holds a bachelors degree in mass communications and public relations from the University of Utah.
EPISODE LINKS:
- Stoic Yeti
https://www.stoicyeti.com
PLEASE follow and tell a friend about the MARKETING Podcast.
CONNECT WITH US
Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 17,200 subscribers and counting
--> https://edge.ck.page/bea5b3fda6
SHOW INFORMATION
MARKETING Podcast Website
https://PodcastOnMarketing.com
OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK
BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.
https://businessplan.buzzsprout.com
The Brandon White Show
Ranked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.
https://MyEdgePodacst.com
PRODUCTIVITY
Productivity tips in under 5 minutes
https://podcasts.apple.com/us/podcast/productivity/id1694396715
46 min
1 h et 7 min
1 h et 4 min
1 h et 50 min
Jul 16 20231 h et 18 min
26 min
1 h et 32 min
1 h et 13 min