In today’s episode, host Tony Ubertaccio highlights the new 1% for Asheville campaign, an inspiring initiative where Asheville businesses pledge 1% of their sales for November and December to support local hurricane relief efforts. Spearheaded by Eric Fabian of Sour House, this campaign unites businesses across sectors in giving back directly to the community.

Key topics covered:

• 1% for Asheville Campaign (00:55) A breakdown of how this initiative works, the importance of contributing 1% of sales versus profits, and the impact this has on local businesses and community resilience.

• Opportunities for Business Owners (03:08) Insights into how local businesses can get involved in 1% for Asheville and leverage the campaign for community connection and customer engagement.

• Grant Funding for Asheville (05:01) Updates on available grants from Visit Asheville, Mountain BizWorks, and the Asheville Chamber, with details on the Chamber’s upcoming Craft Your Commerce program for Western North Carolina businesses.

Tune in to learn more about supporting Asheville’s recovery efforts and hear the latest on community resources and upcoming events for business owners.

For full show notes, visit: makingitinasheville.com/daily.

In today’s Halloween episode of the Asheville Daily, host Tony Bertaccio explores two decision-making frameworks to help local business owners navigate choices in the aftermath of Hurricane Helene. Tony shares practical tools to weigh options, from financial moves to new business strategies.

Key topics covered:

• Expected Value: Tony explains how business owners can apply this mathematical approach to estimate the potential success of different strategic options by calculating the expected outcomes and likelihood of success.
• Collateral Benefit: Introducing a new concept, Tony discusses the idea of “collateral benefit”—how certain actions, especially those done in public or collaborative ways, can create ripple effects and unexpected advantages for both your brand and the community.
• Getting into Action: Emphasizing the importance of momentum, Tony encourages listeners to use these tools as a guide to take meaningful steps forward and invites feedback from the Asheville community on what support they need.

For full show notes and more resources, visit: https://makingitinasheville.com/daily.

Links:

• Reach out to Tony with questions and ideas at hello@makingitinasheville.com

In today’s episode of the Asheville Daily, host Tony Ubertaccio dives into one of the most valuable yet underused tools for local businesses—email marketing. As Asheville rebuilds, Tony shares why building and nurturing an email list is critical for customer communication and business recovery.

Key Topics Covered:

• The Power of Email Over Social Media: With platforms like Meta controlling visibility, Tony explains why email offers a near 100% delivery rate, making it essential for connecting with your audience without interference.
• Crafting Effective Emails: Tips for writing clear, actionable messages that focus on one call to action, whether it’s buying a gift card, sharing a business update, or announcing new offerings.
• Cross-Promotion with Other Local Businesses: Tony highlights the “Mountain Magic Gift Guide” by Botanical Bones, an excellent example of businesses collaborating to expand their reach and foster community support.
• Getting Started & Growing Your List: Tony shares resources for those ready to start or grow their email lists and offers guidance on creating a strategy that engages Asheville’s community directly.

For full show notes and more resources, visit https://makingitinasheville.com/daily.

Links:

• Mountain Magic Gift Guide – Created by Botanical Bones, featuring women-owned, local businesses in Asheville (https://www.instagram.com/p/DBrLFu9pQv7/)