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This conversation with John Cooke who has had a long career in the Manufacturing sector explains how he started, key challenges, and interests that drove his career.

John is passionate about strategic business improvement achieved through transformational leadership and leader development, leadership of change, and the 'management' of a 'culture of innovation'. My successes have come from utilising evidence-based management, leadership, and growth-oriented business principles to fully leverage the benefits of applying tried and tested business, business strategy, and manufacturing improvement oriented methodologies (LEAN, TQM, 6-Sigma, SMED, JIT - or 'continous improvement) to real-world applications. These pragmatic and effective initiatives have succeeded in rendering businesses in which I have worked/managed strategically focused, managerially competent, and growth-oriented. This 'two-dimensional' approach generates strategically relevant change/improvement initiatives aligned to re-fitting/maintaining a 'fit' between the business and its ever-changing competitive environment, but applied in a balanced fashion rather than led out in mistaken 'religious fervor' wherein most one-dimensional 'tool' applications under-deliver and/or fail.