• MarTechTalk: Maximising revenue through smarter use of your Customer Data Platform

  • Dec 5 2023
  • Durée: 46 min
  • Podcast

MarTechTalk: Maximising revenue through smarter use of your Customer Data Platform

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  • Résumé

  • This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk


    The panel discussion is titled:

    MarTechTalk: Maximising revenue through smarter use of your Customer Data Platform


    • Centralising data in a single location – where are the challenges in analysing buyer behaviour?
    • Which metrics matter most when proving the value of a CDP to revenue generation
    • Integrating your CDP into your martech to maximise revenues 

     

    This episode is hosted by Kevin Craine

    https://www.linkedin.com/in/kevincraine/


    Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financial

    https://www.linkedin.com/in/priyalborole/


    Pratyush Sinha, Head of Marketing, Blenheim Chalcot

    https://www.linkedin.com/in/pratyush7/


    Nagendra Shukla, Co-Founder, UnBound


    Ronald Gerlach, Chief Marketing Officer, Gaubert Oil Company

    https://www.linkedin.com/in/ronald-gerlach/


    Hosted on Acast. See acast.com/privacy for more information.
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