• 1511: Parental Leadership:Build Strong, Resilient Teens in a Chaotic Digital World with Author & Youth Empowerment Speaker Christopher S. Mahan
    Dec 21 2025
    Christopher S Mahan is a transformational speaker, family coach, and result-driven mentor who has spent over a decade empowering parents, teens, and young adults to break cycles of dysfunction and build thriving, resilient families. As the creator of the “Empowerment to Employment” app, author of "Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age," and host of the "Lead Your Teen" podcast, Christopher brings deep experience in leadership, parent-child dynamics, and personal development. His work has directly impacted thousands, providing tools and strategies to overcome adversity and find purpose. In this episode of Marketer of the Day, Christopher joins Robert Plank to share his powerful journey—from recognizing alarming spikes in teen suicides in his Florida county to building a movement around parental leadership and family empowerment. Christopher reveals how his early struggles and career pivots fueled his mission, the challenges of getting essential messages into schools and communities, and the transformation that comes from facing fear, developing soft skills, and putting passion into action. Discussion topics include leadership versus parenting, breaking out of old patterns, the impact of technology on youth, resilience, personal responsibility, and how families can cultivate effort, passion, and purpose (EPP) for real-world results. Quotes: "Obstacles aren’t in your way to stop you—they beg the question, how badly do you want it?" "If the home is broken, society is broken, because what the home puts out is a reflection of that home." "Preparation is part of leadership. You have to be ready for the hard work and not look for an easy out." Resources: Connect with Christopher S Mahan on LinkedIn Get Christopher S. Mahan’s book Parental Leadership: Seven Principles to Lead Your Teen in the Digital Age on Amazon Explore actionable strategies from Christopher S. Mahan.
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    1 h et 7 min
  • 1510: Why Knowing Isn’t Enough: Turn Insight into Consistent Action and Profit with Business Strategist and Coach Glenis Gassmann
    Dec 20 2025
    Glenis Gassmann is a seasoned business strategist, mentor, and result-driven coach with over 35 years of real-world experience helping business owners turn insight into action. As the founder of several successful ventures, including a high-performing accounting and coaching firm, Glennis brings unmatched expertise in building, scaling, and intentionally exiting businesses. Her forthcoming audiobook, "Why Knowing Isn't Enough: The No Fluff Guide to Building a Business that Finally Turns Actions into Profits," is the centerpiece of today’s conversation. In this episode of Marketer of the Day, Glenis joins Robert Plank to break down the actionable steps behind moving from knowledge to consistent execution, especially in a world overloaded with information and technology. Glenis details her personal and professional journey, explaining why so many business owners get stuck, the value of self-awareness, and the importance of building systems that support action rather than overwhelm. Discussion topics include cultivating discipline, prioritizing high-impact tasks, delegating for growth, leading by example, and the essential role of mentors and community in driving sustainable business results. Glenis shares transformative lessons from her own “school of hard knocks,” as well as insight on how leaders can develop both themselves and their teams for long-term success. Quotes: "Success doesn't come from knowing more. It comes from doing what matters consistently." "You actually have to be kind to yourself... we don't have to keep up with all the information as fast as it comes to us." "It's not about strategy. This is all about tactics, having that belief in yourself, having a vision bigger than yourself, and taking the actions." Resources: Connect with Glenis Gassmanni on LinkedIn Get Glenis Gassmann’s audiobook Why Knowing Isn't Enough on Amazon Get expert guidance from Glenis Gassmann.
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    35 min
  • 1509: Penji: Transform Your Creative Team with AI and Outsourcing with Jonathan Grzybowski
    Dec 19 2025
    Jonathan Grzybowski is an entrepreneur, storyteller, and the co-founder of Pengy.co, a creative subscription service transforming how businesses access top-tier creative talent. With leadership spanning over 81 countries, Jonathan brings a unique blend of hands-on strategy, authenticity, and a customer-first mindset to internal and external creative solutions. In addition to running Pengy.co, Jonathan is the host of “Dear Dads,” a heartfelt platform fostering genuine conversations around fatherhood and providing a support network for new fathers and content creators alike. In this episode of Marketer of the Day, Jonathan joins Robert Plank to reflect on entrepreneurship’s evolving landscape—from early days of Amazon Merch and “t-shirt crazes” to leveraging AI and scaling global creative operations. Jonathan shares Pengy’s journey into managing in-house creative teams, the value of AI-assisted content creation, and why delegating and collaboration matter more than ever. He opens up about balancing business growth with personal priorities like family, building communities around honesty and vulnerability, and lessons from launching his “Dear Dads” podcast to support other fathers. The discussion touches on the importance of authenticity, customer engagement, and continuous self-improvement as keys to success in business and life. Quotes: “The problem we solve as a business is, if you don't want to do it yourself, then you hire somebody to do it for you. That problem will forever exist no matter what AI comes in.” “You have to be a face, and you have to be more than just a person working at a desk. You can't hide anymore if you want to move forward in this future world.” “Job’s not done. Just because you do a good job or find a little success—job’s not done.” Resources: Connect with Jonathan Grzybowski on LinkedIn Engage with Johnathan Grzybowski on Facebook Ideas are cheap. Execution creates results. Start here. Start your unlimited design subscription with Penji now
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    30 min
  • 1508: Unlock Podcast Revenue: Monetize for Creators and Brands with Precision with Patrick Butkus
    Dec 18 2025
    Pat Butkus is the Senior Vice President of Marketing and Growth at Acast, the world’s largest independent podcast company. With a background in building global marketing strategies, Pat helps brands reach deeply engaged podcast audiences through innovative advertising technology and personalized targeting solutions. Under his leadership, Acast bridges creators with advertisers and pursues the mission of democratizing podcast advertising at scale. In this episode of Marketer of the Day, Pat Butkus joins Robert Plank to demystify the podcast advertising world. Pat explains how Acast supports over 140,000 shows worldwide, enabling creators to monetize with sophisticated ad tech and advertisers to harness the unmatched loyalty of podcast listeners. The conversation uncovers the evolution and current power of podcast targeting, the unique bond between podcasters and their audiences, the seamless transition for creators onto Acast, and AI-powered features like Smart Recommendations that streamline finding the perfect audience. Pat shares strategic advice for both advertisers and podcasters on maximizing growth, revenue, and influence through consistency, community-building, and embracing new tech in the audio world. Quotes: “Podcasting audiences are unlike any other; the listeners consider hosts their friends, making advertising deeply impactful.” “Our AI-driven Smart Recommendations take the guesswork out of finding your brand’s ideal podcast audience, reducing planning time by 80%.” “Switching platforms can be daunting, but with Acast it’s seamless and opens up global monetization without disrupting your loyal listeners.” Resources: Connect with Pat Butkus on LinkedIn
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    33 min
  • 1507: Speak Out and Be Heard: Empower Purpose-Driven Experts to Amplify Their Impact with Author Kathleen Gage
    Dec 17 2025
    Kathleen Gage is the founder of Vegan Visibility and the author of “Power Up for Profits: The Smart Woman's Guide to Online Marketing.” After decades of business success, she transitioned to align her life and work with her values, focusing on plant-based advocacy and animal rescue. With over 30 years of experience as a professional speaker, Kathleen empowers purpose-driven experts to grow their reach through effective speaking and podcasting. She hosts the “Plant Based Eating for Health” podcast and manages a self-funded animal sanctuary, promoting veganism, animal welfare, and vibrant living. In this episode of Marketer of the Day, Kathleen Gage joins Robert Plank to discuss the power of aligning your career with your core values. Kathleen shares her journey from traditional business success to becoming a leading voice for vegan visibility and animal welfare. She dives into the distinctions between animal rescues and sanctuaries, the challenges of funding advocacy work, and the transformative power of speaking and podcasting for building a movement. Kathleen also discusses her upcoming book “Speak Out,” healthy lifestyle shifts, and practical strategies for making an impact with your message. Quotes: “You can make money doing what you love, and that allows you to fund the things you care about.” “Vegan is a philosophy. Plant-based eating is the diet.” “You don't have to go it alone. Surround yourself with the right people, and you will change for the better.” Resources: Buy Kathleen Gage’s book Power Up for Profits: The Smart Woman's Guide to Online Marketing on Amazon. Connect with Kathleen Gage on LinkedIn Follow Kathleen Gage on Facebook Vegan Visibility Productions
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    29 min
  • 1506: Navigate the Chaos: Leverage Data-Driven Influencer Marketing to Turn Followers into Revenue with Brad Hoos
    Dec 16 2025
    Brad Hoos is a data-driven influencer marketing leader and the CEO of The Out Loud Group. He helps high-growth and enterprise brands achieve real business results by building authentic partnerships with top creators. With nearly two decades of expertise, Brad specializes in managing influencer marketing campaigns across YouTube, TikTok, Instagram, and podcasts. His agency’s client portfolio features recognized brands like GrubHub, SimpliSafe, Fiverr, KitchenAid, and Magic: The Gathering. Under Brad’s leadership, campaigns are fueled by deep analytics, creative collaboration, and a strong focus on measurable outcomes. In this episode of Marketer of the Day, Brad Hoos speaks with Robert Plank about his evolution from engineering labs to becoming an industry leader in influencer marketing. Brad reveals how The Out Loud Group systematically brings order to the chaos of the modern creator economy by aligning brand strategy and leveraging historical performance data. He details the agency’s comprehensive process, from identifying marketing objectives and selecting top-performing creators to overseeing execution and conducting in-depth analytics. Brad candidly addresses organizational challenges, especially around campaign measurement and attribution. Listeners gain insight into real-world brand success stories, like Chomps Meat Sticks, and practical strategies for building trust, adapting to digital change, and achieving sustainable marketing growth. Quotes: "People just hate to be sold to... what we do want is people that we know, like, and trust." "One of Out Loud Group’s secret sauces: we identify not just creators with strong engagement, but those who have proven they can deliver real sales." "The most important question brand marketers need to be asking is: how do you handle attribution?" Resources: Visit Brad Hoos's Website Connect with Brad Hoos on LinkedIn
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    30 min
  • 1505: Sales Multiplied Through Media: Use Direct Response Marketing to Drive High-Value Leads with Lead Generation Strategist Roy Furr
    Dec 15 2025
    Roy Furr is a direct response marketer, lead generation strategist, and copywriter who helps financial advisors and entrepreneurs unlock scalable, sustainable growth. With a passion for measurable marketing results, Roy specializes in building high-converting lead generation systems and “productized offers” that turn prospects into loyal clients. After generating over 5,000 appointments and moving $2 billion in client assets in a single year, Roy now brings his proven blueprint to designing marketing programs from scratch—helping business owners master the art of sales systems, persuasive communication, and performance-based marketing. In this episode of Marketer of the Day, Roy Furr joins Robert Plank to share his journey from agency work and freelancing to in-house leadership, revealing essential lessons for building efficient sales funnels, running data-driven marketing campaigns, and embracing an entrepreneurial mindset. Roy explains the power of “productized offers” for overcoming lead resistance, discusses the importance of testing, iteration, and self-trust, and outlines systems for organizing, scaling, and measuring marketing success. Listeners will discover how to convert leads through value-driven calls, design friction-free buyer journeys, and adopt mindsets for learning from setbacks and fostering business growth. Quotes: “Advertising is sales multiplied through media.” “Trust yourself—not that you’ll always get it right, but that you’ll keep learning and adapting until you do.” “The magic happens when you frame the first appointment as free value, not a sales call.” Resources: Visit Roy Furr's Website Connect with Roy Furr on LinkedIn
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    31 min
  • 1504: Scriptless Sales Mastery: Close More Deals Without Sounding Robotic with Insurance Sales Leader and Entrepreneur Andrew Buffolino
    Dec 14 2025
    Andrew Buffolino is a sales leader, remote team builder, and content creator who empowers young entrepreneurs to develop discipline, direction, and lasting success. As the leader of The People’s Insurance Company, Andrew specializes in final expense and IUL insurance solutions, pioneering a scriptless and emotionally driven approach to sales. Fueled by his faith and commitment to personal growth, Andrew creates daily content on leadership, mindset, and entrepreneurship—coaching agents to overcome the chaos of sales, handle rejection, and unlock their full potential inside and outside the business world. In this episode of Marketer of the Day, Andrew Buffolino joins Robert Plank to reveal how agents and entrepreneurs can thrive by building discipline, practicing scriptless selling, and anchoring mindset to consistent growth (not just immediate results). Andrew shares lessons from overcoming setbacks—like team turnover and debt—explains how to train resilient sales teams, and demonstrates how leadership is about transferring beliefs and building independent, motivated cultures. Listeners will learn why faith and self-mastery are essential, how to manage time, and practical ways to create momentum for lifelong skills and business growth. Quotes: “Your internal life is a mirror of your external life.”“Leadership is just a transfer of beliefs and a transfer of mindset.”“My mindset is not linked to results. It’s linked to consistency in something outside of what I’m working on.” Resources: Visit Andrew Buffolino's Website Connect with Andrew Buffolino on LinkedIn
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    29 min