Épisodes

  • 1239: Reinvent The Industrial Culture: Apply Market Philosophy and Apprenticeships to Improve Workplace Structure with Industrial Anthropologist Christian Parker

    1239: Reinvent The Industrial Culture: Apply Market Philosophy and Apprenticeships to Improve Workplace Structure with Industrial Anthropologist Christian Parker
    Feb 22 2025
    Corporate structures often prioritize hierarchy and control, yet many struggle with inefficiency, lack of accountability, and a disconnect between leadership and workers. Traditional top-down management can stifle innovation and motivation, leading to cultures that feel rigid and unproductive. A market-driven approach—one that aligns incentives with outcomes—offers a different path, encouraging transparency, competition, and individual ownership. From historical failures to modern industrial challenges, the lesson is clear: organizations that embrace adaptability and honest self-interest tend to be more sustainable and effective in the long run. Christian Parker is an author and industry expert with over 17 years of experience at Boeing. He has published several books, including "How to Use the Invisible Hand Within an Industrial Organization" and "The Care and Maintenance of Heavy Jets," which explore the intricacies of company culture and organizational structure. Today, Christian Parker shared his insights on the challenges facing large corporations, particularly in the aviation industry. He discussed the need to move away from traditional hierarchical models and instead embrace a market-driven approach that harnesses the power of self-interest. Stay tuned! Resources Get a copy of How to use the INVISIBLE HAND WITHIN an industrial organization by Christian Parker on Amazon Get a copy of Care and Maintenance of Heavy Jets by Christian Parker on Amazon Follow Christian Parker on Facebook Connect with Christian Parker on LinkedIn
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    40 min
  • 1238: How Leaders & Coaches Craft Their Stories Through Ghost Writing with The Writing King Richard Lowe Jr.

    1238: How Leaders & Coaches Craft Their Stories Through Ghost Writing with The Writing King Richard Lowe Jr.
    Feb 21 2025
    Having valuable insights and experiences is one thing, but getting them noticed in a crowded space is another challenge entirely. With so much content out there, it’s easy to feel like your voice is getting lost, no matter how much you have to offer. Ghostwriting can be a powerful way to bring your ideas to life in a clear, compelling way—helping you reach the right audience without the struggle of writing alone. The right words, in the right hands, can turn your expertise into something that truly stands out. Richard Lowe Jr. is a renowned ghost writing expert who has authored and published 63 books, including two Kindle bestsellers. He has also ghost written over 48 books and written more than 1000 articles for blogs and social media platforms. Today, Richard shares his expertise in the world of ghost writing, discussing his focus on crafting books for C-level executives, coaches, and individuals looking to write memoirs. He delves into the collaborative process he uses to capture the unique voice and emotions of his clients, ensuring their message resonates with their intended audience. Stay tuned! Resources Connect with Richard Lowe Jr. on LinkedIn Ghostwriting Guru: Transform Your Vision into a Best-Selling Legacy The Writing King: Your Book, Your Story: Ghost Writing To Authority
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    35 min
  • 1237: Smart Retirement Planning: Protect Your Assets & Secure Your Future with Financial Professional Jan Levine

    1237: Smart Retirement Planning: Protect Your Assets & Secure Your Future with Financial Professional Jan Levine
    Feb 20 2025
    After years of hard work, the last thing you want is to see your savings and investments at risk just as you're nearing retirement. Market volatility can make it feel like your financial future is out of your hands, adding stress to what should be a time of security and peace of mind. The challenge is finding a balance—ensuring growth while protecting what you've built so unexpected downturns don’t derail your plans. The key is having a strategy that prioritizes stability without completely shutting the door on opportunity. Jan Levine is a seasoned financial professional with over four decades of experience in the industry. He has worked with various companies, including the predecessor of Ameriprise and his current role as a financial agent at Bankers Life, a 146-year-old company specializing in retirement planning. Today, Jan Levine shares his insights on the importance of financial planning, particularly for individuals approaching retirement. Stay tuned! Resources Connect with Jan Levine on LinkedIn Check out Jan Levine's Bankers Life Profile Follow Jan Levine on Facebook
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    28 min
  • 1236: OvrenIQ: Why Online Reputation Management Matters for Local Businesses with Rakeyia Collins

    1236: OvrenIQ: Why Online Reputation Management Matters for Local Businesses with Rakeyia Collins
    Feb 19 2025
    Many businesses focus on growth, sales, and branding but often overlook the real-time insights hiding in customer reviews. There’s a clear gap between what consumers say they want and what companies prioritize, and ignoring that feedback can cost businesses loyal customers. The challenge is that reviews are scattered across multiple platforms, making it tough to track trends, respond quickly, and make meaningful changes. The businesses that get it right use AI-driven tools, sentiment analysis, and proactive engagement strategies to turn customer feedback into a competitive advantage rather than just a checkbox. Rakeyia Collins is from OvrenIQ, a cutting-edge platform designed to revolutionize online reputation management for local businesses. With a deep understanding of the challenges faced by small and medium-sized enterprises, Rakeyia has dedicated her expertise to empowering business owners to take control of their digital presence. Today, Rakeyia joins the podcast to discuss the critical role of online reviews in driving business success. Stay tuned! Resources Ovreniq: Your Online Reputation, Simplified Connect with Rakeyia Collins on LinkedIn
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    25 min
  • 1235: Vyber Media: Optimize Your E-Commerce Marketing and Growth Strategies to Scale Your Direct-To-Consumer Business with Founder and CEO Jesse Kay

    1235: Vyber Media: Optimize Your E-Commerce Marketing and Growth Strategies to Scale Your Direct-To-Consumer Business with Founder and CEO Jesse Kay
    Feb 18 2025
    Scaling an e-commerce brand isn’t just about getting more sales—it’s about increasing profits without driving up costs and complexity. Many brands hit a wall where growth starts feeling expensive, with ad costs rising and margins shrinking. The challenge is finding ways to optimize operations, build a loyal customer base, and create new revenue streams that don’t rely solely on constant customer acquisition. The brands that break through find smarter, more sustainable ways to grow—focusing on retention, pricing strategy, and efficiency instead of just chasing more traffic. Jesse Kay is the founder and CEO of Vyber Media, a performance marketing agency that specializes in helping eight and nine-figure brands unlock scalable, high-margin digital growth. With over a decade of entrepreneurial experience, Jesse has also hosted a successful podcast where he interviewed renowned business leaders such as Jack Dorsey and Gary Vaynerchuk. Today, Jesse shares his expertise on the power of mastering the fundamentals of email, SMS, and automation in e-commerce marketing. Stay tuned! Resources Vyber Media: Next-Generation Marketing That Drives ROI Connect with Jesse Kay on LinkedIn Follow Jesse Kay on Facebook
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    26 min
  • 1234: Tried and True Mom Jobs: Affiliate Marketing Tips for Passive Income on YouTube and Build a Sustainable Online Business with Founder Whitney Bonds

    1234: Tried and True Mom Jobs: Affiliate Marketing Tips for Passive Income on YouTube and Build a Sustainable Online Business with Founder Whitney Bonds
    Feb 17 2025
    Starting an online business comes with plenty of challenges, but sometimes the biggest obstacles aren’t external—they’re the doubts, fears, and hesitations that creep in along the way. It’s easy to get stuck in overplanning, waiting for the “right time,” or feeling overwhelmed by everything there is to figure out. The truth is, there will always be reasons to wait, but success comes from pushing forward despite the uncertainties. The ones who make it aren’t necessarily the smartest or most experienced—they’re the ones who decide to start and keep going. Whitney Bonds is a successful YouTuber and online entrepreneur. With over 140,000 subscribers on her channel, she has built two thriving six-figure businesses from home. Known for empowering her audience to create sustainable online ventures, Whitney shares her expertise through her content. Today, Whitney discusses her strategies for growing a lucrative YouTube channel. She reveals the importance of identifying profitable topics, optimizing for search, and leveraging affiliate marketing to generate passive income. Stay tuned! Resources 🚀 Get The Secret to More Views & More Money on YouTube🚀 BE Wealth Blueprint Guide: Get the Secret to Building Wealth Connect with Whitney Bonds on LinkedIn Subscribe to Whitney Bonds on YouTube Follow Whitney Bonds on Instagram
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    30 min
  • 1233: LinkyBot: Improve Your LinkedIn Outreach to Scale Your Business Through AI-Powered Lead Generation with Founder Casey O’Toole

    1233: LinkyBot: Improve Your LinkedIn Outreach to Scale Your Business Through AI-Powered Lead Generation with Founder Casey O’Toole
    Feb 16 2025
    Scaling a business is tough, and LinkedIn can feel like a goldmine that’s just out of reach if you’re not sure how to use it effectively. The right AI-driven automation tools can take the grunt work out of prospecting, lead nurturing, and engagement, allowing you to focus on what really matters—building relationships and closing deals. But automation alone isn’t the answer; it works best when combined with a personal touch that keeps interactions feeling real. The key is using AI to enhance your efforts, not replace the human connection that actually drives sales. Casey O'Toole is an AI growth strategist, LinkedIn social selling expert and the founder of LinkyBot, a tool that integrates AI into the LinkedIn outreach process. With years of experience in lead generation and business growth, Casey has honed his expertise in using AI and automation to scale companies. Today, Casey shares his insights on how to utilize LinkyBot. He discusses the benefits of this approach, including more natural conversations, higher engagement, and the ability to book qualified appointments without the limitations of traditional automation. Stay tuned! Resources LinkyBot AI: Your AI-Powered Sales Assistant Connect with Casey O'Toole on LinkedIn Follow Casey O'Toole on Facebook
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    25 min
  • 1232: Media Capital Ventures: Scale Your Media Business Through Acquisition Strategy and AI-Driven Sales with Founder David Wolf

    1232: Media Capital Ventures: Scale Your Media Business Through Acquisition Strategy and AI-Driven Sales with Founder David Wolf
    Feb 15 2025
    As businesses grow, it’s easy for the scrappy, risk-taking energy that fueled early success to get buried under processes, hierarchies, and the push for efficiency. Seasoned entrepreneurs who manage to keep that entrepreneurial spirit alive usually do so by staying open to new ideas, empowering their teams, and making sure innovation doesn’t get lost in bureaucracy. Growth requires structure, but too much of it can kill the very mindset that made the company thrive in the first place. The trick is finding that balance—scaling smart while keeping the culture of curiosity, adaptability, and bold decision-making intact. https://www.youtube.com/watch?v=XPePz-HIDm0 David Wolf is a seasoned media executive, music producer, and entrepreneur with over 30 years of experience. He is the founder of Audivita Studios, a company that produces audiobooks and podcasts. Additionally, David is building a new venture called Media Capital Ventures, which aims to acquire and grow other production companies. Today, David shared insights into his journey of scaling and growing his businesses. He discussed the challenges of balancing entrepreneurial culture with strategic growth, the importance of building a cohesive team, and the role of AI in sales and marketing. Stay tuned! Resources Media Capital Adventures: We are building a 21st century portfolio of entertainment and media companies that create and deliver content to the world. Audivita: Connect Your Voice To The World.™ Connect with David Wolf on LinkedIn
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    32 min