Marketing B2B Technology

Auteur(s): Mike Maynard Napier
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  • Résumé

  • Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
    Copyright 2021 All rights reserved.
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Épisodes
  • The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso

    The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso
    Nov 28 2024

    Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization.

    Kris highlights Sendoso’s competitive advantages, including enterprise-grade features, data capabilities, and successful campaigns for many brands. He underscores the importance of multi-channel marketing, creative strategies, networking, and long-term brand growth, showcasing how gifting can transform B2B outreach.

    About Sendoso

    Sendoso is a direct marketing automation platform that helps businesses enhance their engagement strategies through personalized gifting. By combining digital and physical sending options, Sendoso enables companies to create meaningful connections with customers, prospects, and employees. With intelligent analytics and tailored campaign solutions, Sendoso supports revenue growth, customer retention, and team recognition initiatives, making it a valuable tool for relationship-driven marketing.

    About Kris Rudeepraap

    Kris Rudeegraap, a key figure at Sendoso with more than a decade of go-to-market experience, has crafted solutions that resonate with 33,000 B2B tech enthusiasts globally. His insights into the future of marketing are both innovative and client-focused.

    Time Stamps

    00:00:36 - Kris's Career Journey and the making of Sendoso. 00:01:40 - Understanding Sendoso: Corporate Gifting and Direct Mail 00:03:25 - How Sendoso Simplifies Gifting for Marketers 00:04:44 - Positioning Sendoso Against Competitors 00:07:34 - Value Perception: Gifts vs. Bribery 00:09:38 - Customer Segmentation: Enterprise vs. Smaller Businesses 00:10:21 - Successful Campaigns: Creative Gifting Examples 00:12:49 - International Gifting: Overcoming Geographic Challenges 00:14:27 - The Role of Marketers in Gifting Strategies 00:15:57 - Future of Marketing: Trends and Technology 00:19:19 - Final Thoughts: Networking and Career Advice 00:20:55 - Conclusion and Contact Information

    Quotes

    "Your network is your net worth. So, don't be scared to go meet with another person.” Kris Rudeepraap, Co-CEO and Co-Founder

    Follow Kris:

    Kris Rudeegraap on LinkedIn: https://www.linkedin.com/in/rudeegraap/

    Sendoso website: https://www.sendoso.com/

    Sendoso on LinkedIn: https://www.linkedin.com/company/sendoso/

    Follow Mike:

    Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

    Napier website: https://www.napierb2b.com/

    Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

    If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

    Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    24 min
  • Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB

    Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB
    Nov 20 2024
    Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different customer segments. A key focus of the conversation is the buyer’s journey, an important framework Sophie uses to guide potential customers from awareness to decision-making. She discusses her approach to integrating the buyer’s journey into campaign planning, striking a balance between long-term brand building and the immediate priorities of lead generation and sales support. About ABB Building on over 140 years of excellence, our more than 105,000 employees worldwide are committed to delivering on our purpose with innovations that create success for ABB and all our stakeholders. Our solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. In collaboration with our customers, partners and suppliers, we address the world’s energy challenges, transform industries and embed sustainability in everything we do. About Sophie Neate Sophie is a senior marketing leader with over 16 years of experience across the entire marketing cycle. Her background includes working for blue-chip companies on an international scale, where she has held global management roles, currently holding the position of Global Head of Digital Marketing and Content for ABB’s Electrification Service division. She has been responsible for establishing marketing teams and key functions, driving initiatives that have consistently delivered successful outcomes. With extensive knowledge, capability, and a strategic mindset in marketing, Sophie delivers strong commercial results. Sophie holds a Bachelor of Business Studies (BBS) with a major in Marketing. Time Stamps [00:43:2] – Sophie provides an overview of her career background. [03:14.6] – Sophie shares insights into what makes ABB unique. [05:58:7] – Sophie discusses the importance of the buyer’s journey in creating effective marketing campaigns. [14:26:9] – Sophie explains the marketing tactics that work best in different scenarios. [18:20:0] – Sophie talks about balancing the immediate demands of lead generation with the long-term goal of building a strong brand reputation. [21:18:7] – Sophie discusses AI and how she sees her role evolving alongside advancements in AI. [22:17:2] – Sophie shares the best piece of marketing advice she’s ever received. [23:17:2] – Sophie offers advice for those just starting their marketing careers. Quotes "My passion lies in providing the best customer experience through innovative solutions and working for a company like ABB who pride themselves on this vision." - Sophie Neate, Global Head of Digital Marketing and Content at ABB. "The buyer's journey for me is crucial in marketing because it maps out the path that a potential customer takes from becoming aware of the problem to making a purchasing decision." - Sophie Neate, Global Head of Digital Marketing and Content at ABB. "Segmentation and targeting is key... we're able to build trust and credibility, which enables repeat purchasing and ongoing loyalty." - Sophie Neate, Global Head of Digital Marketing and Content at ABB. Follow Sophie: Sophie Neate on LinkedIn: https://www.linkedin.com/in/sophie-neate-2ba37849/ ABB website: https://global.abb/group/en ABB on LinkedIn: https://www.linkedin.com/company/abb/posts/?feedView=all Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
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    25 min
  • Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe

    Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe
    Nov 13 2024

    Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, along with tactical advice on successful campaigns and practical tips to support your own marketing efforts.

    About Adobe

    Adobe is a global leader in digital media and digital marketing solutions with a range of creative apps and services for photography, design, video and more.

    About Andy Lambert

    Andy is a marketing leader who has spent the last 12 years setting up, scaling and selling multiple software businesses.

    In 2016, Andy joined two others as part of the founding team of ContentCal, a social media marketing tool. Over five years, the team raised over $10 million, expanded to serve thousands of customers across more than 100 countries, won numerous awards, and, in late 2021, was acquired by Adobe Inc.

    Time Stamps

    [00:42.2] – Andy discusses his career from founding ContentCal to joining Adobe.

    [03:52.2] – Andy talks about the importance of defining a target audience.

    [10:59:1] – Andy explains his take on go-to-market strategies.

    [15:39.5] – How can B2B businesses leverage social media?

    [20:22.3] – Andy talks about some examples of successful marketing campaigns.

    [24:48.7] – Andy discusses how the role of the CMO may change in coming years.

    [27:31.3] – Andy shares the best piece of marketing advice he’s heard.

    [28:16.9] – Andy offers advice for those just starting their marketing careers.

    Quotes

    "It's easy to get over enamoured with how quickly you can get stuff done with AI. AI tools are an amazing opportunity to increase your utility and increase your leverage, but it's very important that we balance that… balance it with a deep understanding at an emotional level of what truly drives an audience.”- Andy Lambert, Senior Product Marketing Manager at Adobe.

    “I just need to post more on LinkedIn, right? No. 80 percent of the content that happens about our brand on social should not be from us, it should be from other people. So, it's our job to try and find a way to unlock that.” - Andy Lambert, Senior Product Marketing Manager at Adobe.

    Follow Andy:

    Andy Lambert on LinkedIn: https://www.linkedin.com/in/andyrlambert/

    Adobe website: https://www.adobe.com/

    Adobe on LinkedIn: https://www.linkedin.com/company/adobe/

    Follow Mike:

    Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

    Napier website: https://www.napierb2b.com/

    Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

    If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

    Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
    Voir plus Voir moins
    31 min

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