Marketing: Global Edition

Auteur(s): Jasmine Montgomery Piers Guilar
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  • Résumé

  • A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.
    2024 Seven Brands Global Ltd
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • Breaking Into America

    Breaking Into America
    Jan 24 2025

    Is your brand ready to make the American Dream a reality? As Trump takes office again, and the US offers bright prospects to foreign brands who are able to penetrate this huge but complex market, Piers and Jasmine consider what it takes for an international brand to make it in America.
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    23 min
  • Brands to Watch in 2025

    Brands to Watch in 2025
    Jan 20 2025

    Welcome to 2025. In this episode Jasmine and Piers pick their seven brands to watch in 2025, looking to emerging markets to find the fledgling power brands of the future. Super apps, mega developments, financial inclusion, saving rainforests, future technology and smart cities are all themes in Jasmine & Piers’s List of Brands To Watch in 2025.

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    26 min
  • Ozempic. Lazy Creative or Evil Genius?

    Ozempic. Lazy Creative or Evil Genius?
    Dec 18 2024

    In this episode Jasmine and Piers take opposite sides in a debate around the cleverness of Ozempic (Wegovy) and its marketing. They ask the question: “are Novo Nordisk’s ads an example of lazy advertising devoid of creativity or dastardly use of subliminal messaging and influencer marketing”?
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    21 min

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