• Marketing Motherhood: The commercialisation of wellness for mums

  • Jan 27 2025
  • Durée: 38 min
  • Podcast

Marketing Motherhood: The commercialisation of wellness for mums

  • Résumé

  • Welcome back to Mum Club 101, your virtual mum club where you come for parenting truths but stay for the giggles!


    In this week’s episode:

    Catch-Up: Vicky has been to the hairdressers and Katy shares a hilarious story involving at least six takeaway pizzas

    Critique of the Week: The commodification of 'self-care for mums'. The wellness industry is increasingly targeting mothers, with the global market currently valued at 2.2 billion dollars and expected to expand significantly.

    We discuss the impact of this trend and some practical, budget friendly wellness approaches which don't cost you or the planet.

    Nonsense Time: Scamming silliness. AI powered fraudsters and sham text threads, get ready for some laughs as we share some ridiculous scam stories.


    Why You Should Listen:

    Whether you’re looking for a good laugh, thoughtful parenting perspectives, or just a moment to feel seen, this episode has it all. Tune in to hear relatable stories, expert advice, and lighthearted nonsense.


    Connect with Us:

    We’d love to hear from you!

    Email: Send your parenting stories to ⁠mumclub101@gmail.com⁠.

    Follow us on Instagram: @MumClub101.

    Get Involved: Share your parenting wins, fails, or stories using #MumClub101 or DM us.

    Subscribe & Review: Love the podcast? Leave us a review on Apple Podcasts or Spotify to help other mums join the club!


    Recommendations & Links:

    Heights Magnesium


    Keywords:

    Parenting podcast on sustainable parenting; Marketing Motherhood; Commercialisation of self-care for mums; Wellness for mums; Funny scam stories; Parenting trends for 2025; Relatable parenting stories; Mindful parenting podcast; Authentic Parenting Podcast

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