Many in marketing ops are challenged striking the balance with overly customizing or not customizing at all, both on the internal and customer-facing end. It’s a serious issue and we can learn a lot from thinking differently about our approach and mindset. Keeping it simple, but with a plan and strategy, just may be a start.

A lot of success in marketing operations comes down to time management and what we focus on. Efficiencies aren't only boosted within tools or tech, it's also our mindset and approach to problems and priorities. Time to think different? #marketingoperations

Many conversations around attribution models often miss the underlying foundations and basic oversights that can impact the overall success of any model. Without deeper thinking into how we are handling and setting up data, the attribution discussion is often useless. #marketingoperations #attribution

Things we can just stop doing in 2025:

1. Ads before more ads
2. Overly loud commercials
3. Streaming charges for no ads
4. Badly Placed Google Sign In Pop Ups
5. Influencers pretending their advice is simple for everyone

I know who needs to hear this: Marketing departments who obsess over tools and tactics but are missing the mark when it comes to consistency strategy or long term sustainable mindset for success. Time for corporate to think differently. #marketingoperations

You know those moments where there's a photo or video that's almost right but just a bit off? That's what a lot of marketing ops can feel like when dealing with a broad range of systems, processes, circumstances, and mindsets. The question is, how do we work in a way that doesn't distract focus from the point and value of the underlying operations and finished product? Mindset is key, as is education and collaboration.

One size fits all = one size fails all. Obsession with perfect attribution misses the foundations and overlooks the unquantifiable aspects of influence on a brand. Attribution models should adapt, evolve, and improve rather than being rigid, and should not be a perpetual point of focus instead of building upon proven methods that work for your needs. Great source tracking and attribution is much like great editors, they work so well that we often forget they are even there. Time for a new mindset?

What good is a phone call if you’re unable to speak? Or what good is an email without sufficient segmentation strategies and practices? We often obsess over the minutia of marketing ops or busy work without understanding the underlying reality of how things actually work. Good marketing ops is often reading the room and helping to innovate and problem solve before our phone calls get denied. #marketingoperations