In this energizing conversation, Valerie Morris sits down with Nir Hindie to explore the intersection of art, creativity, and business. Nir shares his unique perspective as a keynote speaker and coach who brings artistic thinking into corporate business environments.

• Nir introduces his concept of "Business Artistry" and how he's developing courses around this philosophy
• The importance of bringing creative and artistic thinking into business environments
• How the business world often overlooks the value of artistic approaches

• Discussion on how education and society often force people to choose between being creative or analytical, and why we can’t be a mix of both.
• The need for a holistic approach where creativity is valued equally to other disciplines
• The role of storytelling and human emotions in creating meaningful business experiences

• Nir's journey in building his brand and finding believers in his vision
• His successful collaboration with Google for entrepreneurs and creating Google Creativity week
• The separation between his personal brand and his company's brand (The Artian)
• The importance of documentation and social proof in establishing credibility

• Nir's approach to building consistency and value in his online presence
• His weekly Substack newsletter and commitment to providing value
• Insights on publishing content as a non-native English speaker
• Emphasis on commitment and consistency over metrics like follower count

• Overcoming the fear of vulnerability that often prevents people from embracing creativity
• Finding art in small things and everyday experiences
• The value of being present and observant in daily interactions
• Practical ways to incorporate artistic thinking into business practices

Nir Hindie is a keynote speaker, coach, and interactive guide in business schools. Through his company The Artian, he helps businesses tap into creativity and artistic thinking to solve problems and create meaningful experiences for their customers and employees.

• Follow Nir's Substack newsletter for weekly insights on business artistry
• Learn more about his keynote speaking and leadership work.

Join Valerie Morris and Joyce Feustal as they discuss all things LinkedIn and how to optimize not only your profile, but how you show up on a regular basis on this platform. Joyce runs a unique consultancy for users and works heavily in LinkedIn. She shares amazing inspiration

Connect with Joyce on LinkedIn

Boomers' Social Media Tutor

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Marketing Wins is hosted by Valerie Morris of Tintero Creative

Marketing to your existing network is a foundational strategy that often gets overlooked in the pursuit of new customers. As the Super Fan Framework highlights, "Nurture Your Fans" is the first critical step in sustainable business growth.

Your current audience represents your most valuable asset for several compelling reasons:

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2. Higher Conversion Rates: People who already know and trust your brand are significantly more likely to make repeat purchases compared to new prospects.
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5. Cost Efficiency: Acquiring a new customer typically costs 5-25 times more than retaining an existing one. Marketing to your current network delivers a much higher ROI.
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8. Foundation for Growth: As the framework indicates, existing fans provide the stable base from which all other growth initiatives can expand.
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11. Referral Potential: Satisfied customers within your network become advocates who can authentically vouch for your business, driving organic growth through word-of-mouth.
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The Super Fan Framework emphasizes "reinforcement strategies" for existing fans, which may include:

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• Personalized email nurturing campaigns that strengthen relationships
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• Exclusive content or offers that reward loyalty
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• Community-building initiatives that foster connection
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• Consistent value delivery that reminds them why they chose you
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When properly nurtured, your existing network transforms from casual customers into Super Fans—those who not only purchase repeatedly but actively drive referrals. This represents the highest evolution of customer relationship and creates a sustainable growth engine.

By prioritizing your existing network first, you establish the strong foundation needed for the other two framework components: attracting new fans and creating Super Fans. This approach recognizes that business growth truly is a "team sport" that begins with valuing and investing in those who already support you.

Learn more about the Super Fan Framework and our approach to marketing here:

https://www.tinterocreative.com/super-fan-framework/